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Marketing Leader, ASEAN, LS APAC

  • GE Healthcare
  • Experienced
  • Posted 1/24/2017 5:56:37 AM
  • 2821269
  • Job Function: Marketing
  • Business Segment: Healthcare Life Sciences
Location(s): Singapore ; Singapore

About Us:
GE is the world's Digital Industrial Company, transforming industry with software-defined machines and solutions that are connected, responsive and predictive. Through our people, leadership development, services, technology and scale, GE delivers better outcomes for global customers by speaking the language of industry.

GE Healthcare provides transformational medical technologies and services to meet the demand for increased access, enhanced quality and more affordable
healthcare around the world. GE works on things that matter - great people and technologies taking on tough challenges. From medical imaging, software & IT, patient monitoring and diagnostics to drug discovery, biopharmaceutical manufacturing technologies and performance improvement solutions, GE Healthcare helps medical professionals deliver great healthcare to their patients.

At GE ASEAN, we are imagination at work. From the Vietnam Engineering Center which focuses on product design, applications and services for the oil and gas sector to the NUS-GE Singapore Water Technology Centre which develops new solutions in water treatment, the GE ASEAN teams are dedicated to turning imaginative ideas into leading products and services that solve some of the world’s toughest challenges. Join an innovative industry leader for an
unprecedented career of significant influence within the region and beyond. Work alongside the best minds in the business and take advantage of GE’s generous investment in your education, growth and advancement. If you’re an energetic, focused problem solver, ready to share ideas and face challenges with flexibility, then join the GE ASEAN team in creating the next generation of products and services that will impact the world for generations to come.

Role Summary:
As one of members in Field Marketing team, ASEAN marketing leader is regarded as a market (specific geography) and/or segment (government accounts, top accounts) expert responsible for planning, organizing and executing programs that either will impact commercial growth of a specific geography or advance existing ones. This role will work in partnership with sales, channels and product/modality teams. He/ She is responsible to bring customer and market insights through all deployed programs.

Essential Responsibilities:
Key responsibilities include (but are not limited to):
• Contributing to the Strategic Planning Process and support activity of regional/operational marketing teams and ensure alignment with global marketing plan.
• Contributing to and/or leading (in partnership with Product and Sales) the Annual Region/Country Integrated Marketing Plan, ensuring execution of coherent and impactful campaigns.
• Developing and executing Demand Creation & Funnel acceleration programs supporting product and solution launch plans.
• Implementing regional segmentation strategy. Develop and drive execution of regional segment value propositions and positioning. Manage processes and programs to increase customer awareness, preference and purchase intent.
• Working with Region Product Marketer(s) to secure product positioning and customer-focus solutions information across the portfolio.
• Using market research to identify market and adjacent opportunities, unmet customer needs, and understanding competitive intelligence positioning and using this research to develop segment value propositions and as a key input on the marketing planning.
• Interfacing with the regional sales force on training materials, brochures and other tools required for execution of growth objectives adapting these to local market needs as necessary.
• Leading regional market research projects (VOC) that are developed and implemented to support commercial decision making on products and/or strategies.

1. Bachelor’s Degree in Marketing, Life Sciences or related field
2. More than 7 years’ experience in marketing, product marketing or related field
3. Excellent oral and written English communications skills
4. Planning and project management skills
5. Experience working with commercial team in various cultural region and supporting programs to drive awareness and sales.
6. 20% of International travel would be possible

Quality Specific Goals:
1. Aware of and comply with the GEHC Quality Manual, Quality Management System, Quality Management Policy, Quality Goals, and applicable laws and regulations as they apply to this job type/position.
2. Complete all planned Quality & Compliance training within the defined deadlines.
3. Identify and report any quality or compliance concerns and take immediate corrective action as required.

Desired Characteristics:
1. MBA or Master’s Degree in Marketing, Business Administration or Life Sciences related field
2. 10+ years’ experience in marketing, Life Sciences product marketing or related field
3. Marketing experience in market & customer insights, product commercialization and branding
4. Innovation – ability to develop/execute on new ideas through collaboration
5. Team oriented – ability to work well with diverse, cross-functional teams
6. Leadership and initiative to drive business or project objectives
7. Digital Marketing and Social media experienced
8. Can learn fast and communicate effectively in a dynamic environment

Locations: Singapore ; Singapore

GE offers a great work environment, professional development, challenging careers, and competitive compensation.  GE is an Equal Opportunity Employer.  Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
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