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Marketing Communications Leader

  • GE Power
  • Experienced
  • Posted 1/27/2017 9:56:47 AM
  • 2835244
  • Job Function: Communications
  • Business Segment: Power Water & Process Technologies
Location(s): United States ; Pennsylvania; Trevose


About Us:
GE has confirmed it is exploring options for selling the Water & Process Technologies business. The plan to divest the business is a strategic decision that provides an opportunity to reposition the business for growth and further invest for long-term success. Water & Process Technologies will operate business as usual through this process and will continue to meet its commitments to its valued customers and employees. This includes hiring strong talent to help the business grow and be successful. GE is targeting to complete the sale of the business by mid-2017.


GE is the world’s Digital Industrial Company, transforming industry with software-defined machines and solutions that are connected, responsive and predictive. Through our people, leadership development, services, technology and scale, GE delivers better outcomes for global customers by speaking the language of industry.


GE Power is a world leader in power generation with deep domain expertise that helps customers deliver electricity from a wide spectrum of fuel sources. We are transforming the electricity industry with the digital power plant, the world’s largest & most efficient gas turbine, full balance of plant solutions and our data-leveraging software. Our innovative technologies and digital offerings help make power and water more affordable, reliable, accessible and sustainable.



GE offers a great work environment, professional development, challenging careers, and competitive compensation. GE is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

Role Summary:
The Marketing Communications Leader will develop, lead, and execute a wide variety of communication initiatives that support the strategic and operating goals of GE Water & Process Technologies.

Essential Responsibilities:
As the Marketing Communications Leader, you will:


  • Develop and execute communication strategy and initiatives that pair customers with products and programs that solve their most critical water problems
  • Have familiarity with: public relations, branding, collateral, executive presentations, videos, social media, advertising, promotions, webinars, web content, trade shows, technical seminars, and customer events
  • Lead and manage projects that incorporate both external and internal priorities, as defined by the Chief Marketing Officer
  • Demonstrate accountability for functional, business, and broad company objectives. In this role, you will integrate and develop processes that meet business needs across the organization, manage complex issues within functional areas area of expertise, be involved in long-term planning, and contribute to the overall business strategy
  • Work in close collaboration with other Marketing Communications team members
  • Work across the GE W&PT business and with HR on employee communications
  • Manage activities of outsourced resources (vendors) as needed to assist in execution of the above communication deliverables. Report on outcomes of above deliverables


Qualifications/Requirements:
  • Bachelor's Degree in Communications, Public Relations, English, Journalism or Business
  • Minimum of 5 years of Corporate Communications, Marketing Communications or Employee Communications experience


Desired Characteristics:
  • Strong oral and written communication skills as well as leadership and presentation skills
  • Broad knowledge of digital, social, print, video and web-production technologies
  • Background with technical or industrial business to business companies
  • Ability to manage internal & external resources including budget preparation
  • Ability to think strategically and manage multiple projects and resources while maintaining high quality of work and integrity
  • Strong experience in managing marketing communications programs
  • Positive attitude and resilience in ambiguous circumstances
  • Ability to operate in and navigate a matrix environment

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Locations: United States ; Pennsylvania; Trevose

GE offers a great work environment, professional development, challenging careers, and competitive compensation.  GE is an Equal Opportunity Employer.  Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

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