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Measurement & Sensing Marketing Leader

  • GE Oil & Gas
  • Experienced
  • Posted 1/27/2017 2:55:39 PM
  • 2835881
  • Job Function: Marketing
  • Business Segment: Oil & Gas Commercial
Location(s): United States ; Massachusetts; Billerica


About Us:

GE is the world’s Digital Industrial Company, transforming industry with software-defined machines and solutions that are connected, responsive and predictive. Through our people, leadership development, services, technology and scale, GE delivers better outcomes for global customers by speaking the language of industry.

GE Oil & Gas fuels the future. We push the boundaries of technology to bring energy to the world. We are inventing the next industrial era in the oil and gas sector. In our labs and factories, and in the field, we constantly push the boundaries of technology to solve today’s toughest operational & commercial challenges. We have the skills, knowledge and technical expertise to bring together the physical and digital worlds to fuel the future. GE Oil & Gas is a “fullstream” company, working from exploration and production to downstream. A $19 billion leader designed for a world of complex resources. The deeper, the hotter, the more remote, the more logistically difficult or environmentally sensitive the challenge – the more GE Oil & Gas can help.

Through project management expertise and technology innovation, we work to help lower costs, make things faster, simpler and more productive for our customers.

In today’s era of complex resources, the deeper, the hotter, the more remote, the more logistically difficult or environmentally sensitive the challenge – the more we can help. The GE scale helps us bring new solutions to market quicker to help our customers adapt to the industry’s changing environment.

We go where you go and operate side-by-side in 120 countries. The closer we are to our customers, the quicker we can anticipate and solve their challenges.

We’re at work today, to ensure the next generation is equipped and empowered to go further and deeper, helping to
fuel the future.

Follow GE Oil & Gas on Twitter @GE_OilandGas.
GE offers a great work environment, professional development, challenging careers, and competitive compensation. GE is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

Role Summary:
The Measurement & Sensing Marketing Leader will be responsible for growth of the ~$450M Measurement & Sensing (M&S) business by ensuring that the M&S product strategy addresses market needs in a profitable way. Success will be determined by the marketing leader’s ability to develop strategy, translate concepts, and implement change.

Essential Responsibilities:
In the role of Measurement & Sensing Marketing Leader, you will:

  • Lead & drive awareness, demand, and revenue for new and existing products & services, working closely with sales, commercial operations, product leadership and channel partners
  • Directly lead / manage a team of global product marketing managers across the broad portfolio of M&S products and services
  • Develop and execute global NPI (New Product Introduction) launches & on-going go-to-market plans for specific product lines including value proposition development, positioning, messaging, and commercial activation (partnering with the product management, sales, and communications functional teams)
  • Partner with M&S Business Leader, product management and other functions to provide strategic direction for the growth of specific product lines within Measurement & Sensing
  • Provide market intelligence, competitive intelligence, customer intelligence & data analytics, and value proposition development to support marketing, product management, & technology functions and key investment decisions
  • Partner with M&S Business Leader, Product General Managers & Regional Sales Leaders to develop strategy planning, NPI (New Product Introduction) roadmap, and risk mitigation plan
  • Work with product management to guide the creation of new products, services, and commercial models for target markets, verticals, applications, and customers
  • Identify, understand, and validate customer value and prioritize customer CTQs through market research, analysis, and extensive voice of the customer
  • Develop value propositions based on customer needs / challenges and market opportunities, and understand entitlement per industry segment and application
  • Provide market intelligence and crucial inputs to the M&S Business Leader and Product Leadership for product development and platform strategies
  • Support 3-year Growth Playbook & annual operating plan with a sound business strategy
  • Technically competent with expert knowledge in energy markets; oil & gas, power generation, and general industrial knowledge strongly desired

    Qualifications/Requirements:
  • Bachelor’s Degree in Engineering, Science, or Business from an accredited university or college
  • Minimum 5 years of experience in marketing, sales or product management

    Desired Characteristics:
  • Master's degree in Business Administration (MBA) or Marketing from an accredited college or university
  • Knowledge of customer interface and negotiations
  • Strong selling / account management skills
  • Proven ability to achieve sales and customer satisfaction objectives
  • Business Development skills and an entrepreneurial spirit
  • Knowledge of customer interface and negotiations
  • Green or Black Belt Six Sigma Certification is preferred (GE employees only)
  • Strong oral and written communication skills
  • Proven experience in industrial business or commercial function

    GE works on things that matter. The best people and the best technologies taking on the toughest challenges. Finding solutions in energy, health and home, transportation and finance. Building, powering, moving and curing the world. Not just imagining. Doing. GE works. 
    Looking for a challenge where your experience is valued? Come see what you can achieve as a leader with GE Oil & Gas! 

    Locations: United States ; Massachusetts; Billerica

    GE offers a great work environment, professional development, challenging careers, and competitive compensation.  GE is an Equal Opportunity Employer.  Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

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