Location(s): United States ; Massachusetts; Billerica
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Role Summary: The Measurement & Sensing Marketing Leader will be responsible for growth of the ~$450M Measurement & Sensing (M&S) business by ensuring that the M&S product strategy addresses market needs in a profitable way. Success will be determined by the marketing leader’s ability to develop strategy, translate concepts, and implement change.
Essential Responsibilities: In the role of Measurement & Sensing Marketing Leader, you will:
Lead & drive awareness, demand, and revenue for new and existing products & services, working closely with sales, commercial operations, product leadership and channel partners
Directly lead / manage a team of global product marketing managers across the broad portfolio of M&S products and services
Develop and execute global NPI (New Product Introduction) launches & on-going go-to-market plans for specific product lines including value proposition development, positioning, messaging, and commercial activation (partnering with the product management, sales, and communications functional teams)
Partner with M&S Business Leader, product management and other functions to provide strategic direction for the growth of specific product lines within Measurement & Sensing
Provide market intelligence, competitive intelligence, customer intelligence & data analytics, and value proposition development to support marketing, product management, & technology functions and key investment decisions
Partner with M&S Business Leader, Product General Managers & Regional Sales Leaders to develop strategy planning, NPI (New Product Introduction) roadmap, and risk mitigation plan
Work with product management to guide the creation of new products, services, and commercial models for target markets, verticals, applications, and customers
Identify, understand, and validate customer value and prioritize customer CTQs through market research, analysis, and extensive voice of the customer
Develop value propositions based on customer needs / challenges and market opportunities, and understand entitlement per industry segment and application
Provide market intelligence and crucial inputs to the M&S Business Leader and Product Leadership for product development and platform strategies
Support 3-year Growth Playbook & annual operating plan with a sound business strategy
Technically competent with expert knowledge in energy markets; oil & gas, power generation, and general industrial knowledge strongly desired
Bachelor’s Degree in Engineering, Science, or Business from an accredited university or college
Minimum 5 years of experience in marketing, sales or product management
Master's degree in Business Administration (MBA) or Marketing from an accredited college or university
Knowledge of customer interface and negotiations
Strong selling / account management skills
Proven ability to achieve sales and customer satisfaction objectives
Business Development skills and an entrepreneurial spirit
Knowledge of customer interface and negotiations
Green or Black Belt Six Sigma Certification is preferred (GE employees only)
Strong oral and written communication skills
Proven experience in industrial business or commercial function
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Locations: United States ; Massachusetts; Billerica
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