Global Product Marketing Manager, Analytics and Cloud
Posted 1/30/2017 1:58:06 PM
Business Segment: Healthcare Digital
Location(s): United States ; Illinois, Massachusetts, Wisconsin, California; San Ramon, Chicago, Boston, Milwaukee area
About Us: GE is the world's Digital Industrial Company, transforming industry with software-defined machines and solutions that are connected, responsive and predictive. Through our people, leadership development, services, technology and scale, GE delivers better outcomes for global customers by speaking the language of industry. GE offers a great work environment, professional development, challenging careers, and competitive compensation. GE is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
Role Summary: This role is part of the GE Healthcare Digital Global Marketing team and will co-develop and drive the marketing strategy for GE Healthcare's analytics and cloud solutions to help ensure the business achieves its growth and share goals while optimizing commercial execution. In addition, identify programs to enhance customer loyalty and installed base retention. The marketing manager will also provide input to the solutions roadmap.
Perform clinical and industry trend analysis, market share and competitive analysis and win/loss tracking to quantify market opportunity and identify product/service and commercial strategies for growth of analytics solutions.
Successfully defines and secures funding for annual integrated marketing plan and budget
Orchestrates research to assess market and customer environments and to discover unmet needs, buying cycles and personas. Identify customers’ clinical and economic needs, values and desired benefits.
Builds a global market requirements document that prioritizes customer segments and business opportunities.
Partners with Region Product/Service Marketing, Product Management, and Engineering to provide input to the product development roadmap and to develop, test and prototype new product ideas.
Develop a plan and budget for evidence generation to support selected new product/service introductions (NPI/NSI) and installed base products.
Develop inputs to support business case for NPI/NSI’s including target pricing and product/offering positioning.
Define brand (naming & trademarks), value proposition(s), and competitive positioning claims roadmap for new and existing offerings.
Works with professional societies and advocacy groups to identify and select Key Opinion Leaders for thought leadership and awareness building. Supports development of regional KOLs in collaboration with Region Marketing.
Builds and executes global launch plans, including value proposition, segmentation / positioning, target pricing, awareness and advocacy strategies, channel strategy and sales enablement (in coordination with Regional Product Marketing).
Coordinates development of marketing assets and training materials
Develops programs that improve the customer experience of the installed base in support of installed base retention.
Utilizes Gold Standard marketing practices and skills to develop a global marketing plan (portfolio management, marketing strategy, customer segmentation and targeting, positioning and value proposition development, message and market assets development, etc.) to grow global orders and share alternatively. Ensures that regional marketing plans are aligned with the global marketing plan and collaborates with regional marketing on selecting the appropriate marketing mix.
Collaborates with Advertising & Promotion and Communications to develop a communications plan in support of the marketing objective
Quality Specific Goals
Aware of and comply with the GEHC Quality Manual, Quality Management System, Quality Management Policy, Quality Goals, and applicable laws and regulations as they apply to this job type/position
Bachelor's Degree in Marketing, Business Administration or related field
7+ years’ experience in marketing, product marketing or related field
Experience in HCIT, software, analytics or related field
Experience in marketing for cloud environment
Healthcare product/industry acumen
Leadership experience in a cross-functional or highly-matrixed organization
Experience having owned/shaped/led growth vision and marketing strategy for global brand
Proven stellar oral and written communications skills
Demonstrated analytical and process thinking
MBA or Master’s degree in Marketing, Business Administration or related field preferred
Deep marketing expertise in market & customer insights, product commercialization and branding
Innovation – develop new ideas through collaboration and execute on creative ideas
Strong influencing skills – ability to motivate individuals and demonstrate organizational influence
Locations: United States ; Illinois, Massachusetts, Wisconsin, California; San Ramon, Chicago, Boston, Milwaukee area
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