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Product Marketing Sr Manager

  • GE Healthcare
  • Experienced
  • Posted 7/26/2017 5:06:35 PM
  • 2917314
  • Job Function: Marketing
  • Business Segment: Healthcare Digital
Location(s): United States; Massachusetts, Vermont, Washington; Seattle, Boston, Burlington

About Us:
GE is the world's Digital Industrial Company, transforming industry with software-defined machines and solutions that are connected, responsive and predictive. Through our people, leadership development, services, technology and scale, GE delivers better outcomes for global customers by speaking the language of industry.
GE offers a great work environment, professional development, challenging careers, and competitive compensation. GE is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

Role Summary:
Measure and drive pipeline creation and velocity through Sales funnel, orders and sales performance for Enterprise Financial Management digital solutions including Centricity Business, an industry leading revenue cycle management solution for hospitals and practices.

Essential Responsibilities:

In this role, you will:

  • Voice of customer – understand and analyze customer needs
  • Voice of sales – gather feedback on use cases, selection criteria and functionality required
  • Segmentation and targeting – document and communicate high-level business requirements for each product, service or segment
  • Value proposition – develop clear and compelling value propositions that address customer outcomes
  • Content – lead and execute compelling content development for marketing campaigns to promote product/service portfolio
  • Sales enablement – design and deliver information, content and tools in a prescriptive manner that aligns to the buyer’s journey (sales playbook, demo, target customer lists, etc.)
  • Story telling – demonstrated ability to generate compelling stories and possess the innate ability to make the complex simple
  • Benchmarking – maintain competitive fact base; including competitor size, successes, product offerings, positioning, price structure, etc.
  • Outcomes – develop and lead outcome based marketing and selling approaches for new releases
  • Creative – demonstrated experience working with creative agencies and vendors to execute content strategies
  • Brand – Ensure all aspects of business are on brand, consistent, focused on customer outcomes, and employ best marketing practices
  • Project management – work with marketing, sales, technology, operations, communications and customer service teams to ensure product initiatives around new releases are launched effectively and on-time
  • Proof points – develop and market software proof points
  • Product and marketing investment allocation strategy, analytics strategy
  • Data analysis, project management, reporting and communications, ability to turn data into actionable insights
  • Align with portfolio business objectives; work with corporate communications on brand metrics, social media presence and tone
  • Reporting tools for Sales and Marketing analytics (e.g. Web analytics, social monitoring, business intelligence and forecasting tools)


    Basic Qualifications:

  • Bachelor’s Degree in Marketing, Business Administration or related field from an accredited university or college
  • A minimum of 5 years of professional experience in strategic marketing, product marketing, market analysis, consumer insights, sales/branding or related field experience

    Eligibility Requirements

  • Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job
  • Any offer of employment is conditioned upon the successful completion of a background investigation and drug screen
  • Must be willing to travel 30 %
  • Must be willing to work out of an office located in Seattle, WA / Boston, MA / Burlington, VT

    Desired Characteristics:

  • Good business acumen and ability to work across business lines
  • Outstanding oral and written communications skills with a knack for compelling storytelling and the innate ability to make the complex simple
  • Strong interpersonal and leadership skills
  • Strong analytical and process skills
  • Demonstrated skills in managing multiple projects successfully

    Technical Expertise:

  • Strategy development aligned to business goals – Ability to lead segmentation strategy and development including market analysis, opportunity identification, business cases and innovation portfolio development
  • Digital mindset that can translate domain expertise to add value to tools and processes
  • Expertise in healthcare IT and revenue cycle management
  • Commercial expertise – Ability to inform how the company should invest to attract and retain customers
  • Conducts analysis that leads to action - Proactively makes or recommends decisions based on in-depth analysis; Able to define critical problems to be solved; Identifies data sources required to execute analytic

    Business Acumen:

  • Ability to create and articulate value propositions for customers - Develops plans and identifies metrics to measure GE impact to customer's bottom line, clearly and simply articulating the GE value proposition and why it's better than other options the customer has
  • Stays ahead of market - Leverages knowledge about competitors, trends, and changing regulations across the broad environment to bring new ideas to the team
  • Business & stakeholder partnership - Ability to translate business objectives into deliverables.
  • Customer centricity – Ability to foster strong working relationship with customers and their partners to generate a clear understanding of the customers' business model through identification of their critical success factors


  • Collaboration - Coordinates role responsibilities with that of others to achieve mutual goals
  • Communication - Adjusts information (e.g. level of complexity), technique, medium, and story to align with audience and desired outcome
  • Influence - Ensures group understanding of issues and presents rationale to affect outcomes
  • Problem Solving - Identifies multiple solutions & provides in depth scenario analysis. Identifies and explores alternative solutions. Transitions the solution creation process into action.
  • Program Management - Identifies opportunities for necessary changes and pursues/leads them when appropriate

    Personal Attributes:

  • Analytical & critical thinking - Engages with problems and questions in a disciplined and rigorous manner. Defines objectives, problem statements, and ambiguities before generating and evaluating solutions
  • Passion & perseverance - Persists on completion of endeavors, especially in the face of overwhelming odds and setbacks
  • Comfort in ambiguity - Identifies when additional information is needed from stakeholder and asks cogent and relevant questions to obtain it.
  • Empathy & self-awareness - Deliberates before making a decision or judgment regarding a work situation. Demonstrates integrity and trustworthiness.


    Locations: United States; Massachusetts, Vermont, Washington; Seattle, Boston, Burlington

    GE offers a great work environment, professional development, challenging careers, and competitive compensation.  GE is an Equal Opportunity Employer.  Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

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