Location(s): United States; Illinois, Massachusetts, California; Chicago, San Ramon, Boston
About Us: GE is the world's Digital Industrial Company, transforming industry with software-defined machines and solutions that are connected, responsive and predictive. Through our people, leadership development, services, technology and scale, GE delivers better outcomes for global customers by speaking the language of industry. GE offers a great work environment, professional development, challenging careers, and competitive compensation. GE is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
Role Summary: Leads our product marketing team and is responsible for holistic marketing strategy, marketing requirements, product & solution positioning, sales enablement content, competitive intelligence, segmentation, pricing, lead generation, product launches, marketing programs, advertising, and events, for a rapidly growing analytics business.
Metrics – measure and drive pipeline creation and velocity through Sales funnel, orders and sales performance for respective area(s)
Leads a group of Product Marketers whom deliver upon the following capabilities for individual product / service offering(s):
Voice of customer – understand and analyze customer needs
Voice of sales – gather feedback on use cases, selection criteria and functionality required
Segmentation and targeting – document and communicate high-level business requirements for each market, service or segment
Value proposition – develop clear and compelling value propositions that address customer outcomes
Product roadmap – provide input to and coordinate cross-functionally to align organization; including high-level business requirements and prioritization criteria to cluster ideas and opportunities into logical product releases to the product management team
Go-to-market – develop marketing strategy, sales enablement and launch plans for new releases; generate product naming, campaigns, messaging, content and thought leadership in support of new releases
Content – lead and execute compelling content development for marketing campaigns to promote product/service portfolio
Sales enablement – design and deliver information, content and tools in a prescriptive manner that aligns to the buyer’s journey (sales playbook, demo, target customer lists, first call decks, etc.)
Story telling – demonstrated ability to generate compelling stories and possess the innate ability to make the complex simple
Benchmarking – maintain competitive fact base; including competitor size, successes, product offerings, positioning, price structure, etc.
Outcomes – develop and lead outcome based marketing and selling approaches for new releases
Creative – demonstrated experience working with creative agencies and vendors to execute content strategies
Brand – Ensure all aspects of business are on brand, consistent, focused on customer outcomes, and employ best marketing practices
Project management – work with marketing, sales, technology, operations, communications and customer service teams to ensure product initiatives around new releases are launched effectively and on-time
Proof points – develop and market software proof points
Budget and manage commercial release for one product; orchestrate execution of launch plan; develop strategies to drive pipeline and align to organization’s campaign structure
Product and marketing investment allocation strategy, analytics strategy
Data analysis, project management, reporting and communications, ability to turn data into actionable insights
Align with portfolio business objectives; work with corporate communications on brand metrics, social media presence and tone
Reporting tools for Sales and Marketing analytics (e.g. Web analytics, Salesforce analytics, social monitoring, business intelligence and forecasting tools)
Quality Specific Goals:
Aware of and comply with the GEHC Quality Manual, Quality Management System, Quality Management Policy, Quality Goals, and applicable laws and regulations as they apply to this job type/position
Complete all planned Quality & Compliance training within the defined deadlines
Identify and report any quality or compliance concerns and take immediate corrective action as required
Responsible for ensuring legal and regulatory approval of all marketing communications prior to external release
Bachelor’s Degree in Marketing, Business Administration or related field from an accredited university or college.
A minimum of 10+ years of professional experience in strategic marketing, product marketing, market analysis, consumer insights, sales/branding or related field experience
Three to five years’ experience managing product marketers.
Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job
Any offer of employment is conditioned upon the successful completion of a background investigation and drug screen
Must be willing to travel 30%+ (If travel is required)
Must be willing to work out of an office located in Chicago, IL; Boston MA; San Ramon CA.
Proven analytics marketing expertise
Proven healthcare industry subject matter expertise
Strong business acumen, strategic thinker and ability to work across business lines
Outstanding oral and written communications skills with a knack for compelling storytelling and the innate ability to make the complex simple
Strong interpersonal and leadership skills
Strong analytical and process skills
Demonstrated skills in managing multiple projects successfully
Locations: United States; Illinois, Massachusetts, California; Chicago, San Ramon, Boston
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