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Strategic Marketing Leader – Cell Therapy

  • GE Healthcare
  • Experienced
  • Posted 5/8/2017 3:26:03 PM
  • 2882982
  • Job Function: Marketing
  • Business Segment: Healthcare Life Sciences
Location(s): United States; Massachusetts; Marlborough


About Us:
GE is the world’s Digital Industrial Company, transforming industry with software-defined machines and solutions that are connected, responsive and predictive. Through our people, leadership development, services, technology and scale, GE delivers better outcomes for global customers by speaking the language of industry.



There is no other life sciences company quite like GE Healthcare Life Sciences. A $5 billion business with
more than 11,000 individuals in over 100 countries, we are at work enabling a new era in medicine. For
more than 60 years, GE Healthcare Life Sciences has globally supported the development and use of new therapies, helping accelerate the journey from biological understanding to clinical therapy. GE Healthcare Life Sciences works with cutting edge technology enabling and advancing the discovery, diagnosis and medical treatments of the present and the future. We are accelerating biology to cell therapy in ways no other company can.


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Learn More About GE Healthcare – Life Sciences


Learn More About Careers at GE Healthcare –
Life Sciences

GE offers a great work environment, professional development, challenging careers, and competitive compensation. GE is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

Role Summary:
The Strategic Marketing Leader is responsible for continued evaluation of current marketplace dynamics including market potential, competitor activity and disruptive technologies within the rapidly changing global cell therapy market. This position also has responsibility to identify and evaluate potential key growth areas, recommending potential new opportunities for the current product portfolio. Additionally, this position will be assigned to a variety of projects based on business need.

Essential Responsibilities:

  • Performs industry trend analysis, market share and competitive analysis
  • Identifies and determines the market opportunity in adjacent spaces to cell processing, cord blood banking or point-of-care market where the current product portfolio can be
  • Provided market insights and analysis for business development opportunities
  • Develops and executes on market research plans to evaluate market opportunities for the Cell Therapy business
  • Works closely with regional Field Marketing and Commercial teams to closely track market place trends, competitive activity and customer needs
  • Identifies potential new business models
  • Works closely with Product Management and R&D to provide input to the product development roadmap
  • Defines brand nomenclature, value propositions, and competitive positioning claims roadmap for new products
  • Develops relationships with key professional societies to identify key opinion leaders and new technologies
  • Develops GE’s Cell Therapy corporate brand strategy including developing positioning, value proposition and core messaging and partners with Advertising & Promotion and Communications to develop a communication strategy


Quality Specific Goals:

  • Aware of and comply with the GEHC Quality Manual, Quality Management System, Quality Management Policy, Quality Goals, and applicable laws and regulations as they apply to this job type/position
  • Complete all planned Quality & Compliance training within the defined deadlines
  • Identify and report any quality or compliance concerns and take immediate corrective action as required
  • Responsible for ensuring legal and regulatory approval of all marketing communications prior to external release


Qualifications/Requirements:

  • Bachelor’s Degree in Business or scientific discipline;
  • Minimum of 5+ years’ experience in marketing, product marketing or related field
  • Marketing expertise in market & customer insights, product commercialization and branding
  • Experience managing a global brand or product portfolio
  • Strong project management skills and cross functional collaboration - able to collaborate effectively with various functional partners
  • Strong influencing skills – ability to motivate individuals and demonstrate organizational influence
  • Strategic thinking – able to independently design/identify ideal approach to answering complex business questions
  • Excellent oral, written communication and presentation skills


Desired Characteristics:

  • Masters of Business Administration
  • Innovation – develop new ideas through collaboration and execute on creative ideas
  • Independence- able to manage workload with limited guidance and support in prioritization


Locations: United States; Massachusetts; Marlborough

GE offers a great work environment, professional development, challenging careers, and competitive compensation.  GE is an Equal Opportunity Employer.  Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
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