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Product Marketing Specialist

  • GE Power
  • Experienced
  • Posted 5/8/2017 3:39:55 PM
  • 2876504
  • Job Function: Marketing
  • Business Segment: Power Water & Process Technologies
Location(s): United States; Colorado; Boulder


About Us:
GE has confirmed it is exploring options for selling the Water & Process Technologies business. The plan to divest the business is a strategic decision that provides an opportunity to re-position the business for growth and further invest for long-term success. Water & Process Technologies will operate business as usual through this process and will continue to meet its commitments to its valued customers and employees. This includes hiring strong talent to help the business grow and be successful. GE is targeting to complete the sale of the business by mid-2017.


GE is the world’s Digital Industrial Company, transforming industry with software-defined machines and solutions that are connected, responsive and predictive. Through our people, leadership development, services, technology and scale, GE delivers better outcomes for global customers by speaking the language of industry.


GE Power is a world leader in power generation with deep domain expertise that helps customers deliver electricity from a wide spectrum of fuel sources. We are transforming the electricity industry with the digital power plant, the world’s largest & most efficient gas turbine, full balance of plant solutions and our data-leveraging software. Our innovative technologies and digital offerings help make power and water more affordable, reliable, accessible and sustainable.



GE offers a great work environment, professional development, challenging careers, and competitive compensation. GE is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

Role Summary:
The Product Marketing Specialist will be responsible for supporting the Senior Marketing Manager in the development and execution of a wide variety of marketing and sales related projects for increasing brand and product awareness within specific vertical markets of chemical, petrochemical, municipal, semiconductor, and power industries. The successful candidate will be a dynamic "doer" who gains satisfaction from execution of tactics.

Essential Responsibilities:
As the Product Marketing Specialist, you will:

  • Work closely with Product Marketing teams to release and publish content to support product marketing activities
  • Assist with execution of the marketing plan and strategy, including the development and production of all sales and marketing tools, communications, activities and events, on time and within budget
  • Assist with execution on the outbound innovative marketing activities for the products
  • Provide creative vision, direction, and leadership together with the Senior Marketing Manager to develop high-impact, integrated campaigns that contribute to business growth
  • Help and support crafting the messaging and positioning for products in collaboration with the Senior Marketing Manager
  • Suggest, develop, manage and implement campaigns to support Industrial markets
  • Monitor analytics and provide creative ideas to increase views, completion goals and leads and opportunities


Qualifications/Requirements:
  • Bachelor's Degree in Marketing, Visual Communications or related discipline from an accredited university or college (OR a High School Diploma / GED with a minimum of 4 years of experience in Marketing)
  • Minimum of 1 year of marketing experience


Desired Characteristics:
  • Strong oral and written communication skills
  • Strong interpersonal and leadership skills
  • Ability to work independently
  • Strong problem solving skills


Locations: United States; Colorado; Boulder

GE offers a great work environment, professional development, challenging careers, and competitive compensation.  GE is an Equal Opportunity Employer.  Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
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