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Sr. Market Intelligence Analyst

  • GE Digital
  • Experienced
  • Posted 5/8/2017 3:42:21 PM
  • 2868661
  • Job Function: Marketing
  • Business Segment: Digital Predix Products & Technology
Location(s): United States; California; San Ramon


About Us:

GE is the world's Digital Industrial Company, transforming industry with software-defined machines and solutions that are connected, responsive and predictive. Through our people, leadership development, services, technology and scale, GE delivers better outcomes for global customers by speaking the language of industry.
GE offers a great work environment, professional development, challenging careers, and competitive compensation. GE is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

Role Summary:

The Sr. Market Intelligence Analyst will be responsible for developing and executing market, competitive and customer intelligence insights and programs in support of the Predix product marketing, direct sales, and product development teams. This role will work with both internal and external stakeholders to gather the information to support go-to-market strategy and field execution.

Essential Responsibilities:

  • Provide actionable, fact-based market intelligence and insight that improves the organizational effectiveness around Predix
  • Collaborate with GE Digital marketing to develop and automate processes, procedures and policies to improve market data gathering, analysis and intelligence dissemination
  • Develop surveys, interviews, focus group guides and usability studies that can be conducted with either external partners or internal constituents
  • Select vendors and manage projects outsourced to third-party suppliers of primary and secondary research
  • Analyze, and package quantitative and qualitative information for distribution to sales, industry analysts, GE employees, etc.
  • Conduct market sizing/opportunity studies to identify new growth markets and segments. Serve as a strategic advisor for stakeholders who rely on market intelligence for decision making
  • Establish “early warning” system for key stakeholders that identifies new market forces, new regulations and competitive landscape changes
  • Develop mechanisms to deliver information, including comparison grids, competitive battlecards/profiles/snapshots and dashboards
  • Work with GE Digital marketing to develop and maintain a regular “MI bulletin” with specific takeaways, KPIs and metrics for executives; and adopt and institutionalize standard analysis and assessment models
  • Provide competitive intelligence hotline capabilities, battle cards or “competitive assassins” to assist sales resources

    Qualifications/Requirements:

    Basic Qualifications:

  • Bachelor’s degree in business, marketing, statistics or related discipline required; MBA preferred. Or equivalent experience.
  • 5+ years primary/syndicated research, data analytics, modeling, due diligence and reporting experience in a B2B software environment.

    Eligibility Requirements:

  • Legal authorization to work in the U.S. is required. GE may agree to sponsor an individual for an employment visa now or in the future if there is a shortage of individuals with particular skills.
  • Must be willing to travel 5%
  • Must be willing to work out of an office located in San Ramon, CA

    Desired Characteristics:
    • Detail-oriented, focused on data, with an analytic mindset.
    • Expert knowledge of MS Office (Outlook, Word, PowerPoint and Excel)
    • Ability to communicate findings clearly
    • Ability to size and prioritize market opportunities and build business cases
    • Bias towards action, strong background in knowledge management and monitoring market landscape as it pertains to strategic product marketing decisions
    • Experience in the technology industry (ideally analyzing IoT PaaS/SaaS providers)
    #DTR



    Locations: United States; California; San Ramon

    GE offers a great work environment, professional development, challenging careers, and competitive compensation.  GE is an Equal Opportunity Employer.  Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
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