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Role Summary: This role will co-develop and drive the marketing strategy for GE Healthcare's cloud imaging applications to help ensure the business achieves its growth and share goals while optimizing commercial execution. In addition, identify programs to enhance customer loyalty and installed base retention. The marketing manager will also provide input to the solutions roadmap.
Voice of customer – understand and analyze customer needs
Voice of sales – gather feedback on use cases, selection criteria and functionality required
Segmentation and targeting – document and communicate high-level business requirements for each product, service or segment
Value proposition – develop clear and compelling value propositions that address customer outcomes
Content – lead and execute compelling content development for marketing campaigns to promote product/service portfolio
Sales enablement – design and deliver information, content and tools in a prescriptive manner that aligns to the buyer’s journey (sales playbook, demo, target customer lists, etc.)
Story telling – demonstrated ability to generate compelling stories and possess the innate ability to make the complex simple
Benchmarking – maintain competitive fact base; including competitor size, successes, product offerings, positioning, price structure, etc.
Outcomes – develop and lead outcome based marketing and selling approaches for new releases
Creative – demonstrated experience working with creative agencies and vendors to execute content strategies
Brand – Ensure all aspects of business are on brand, consistent, focused on customer outcomes, and employ best marketing practices
Project management – work with marketing, sales, technology, operations, communications and customer service teams to ensure product initiatives around new releases are launched effectively and on-time
Proof points – develop and market software proof points
Product and marketing investment allocation strategy, analytics strategy
Data analysis, project management, reporting and communications, ability to turn data into actionable insights
Align with portfolio business objectives; work with corporate communications on brand metrics, social media presence and tone
Reporting tools for Sales and Marketing analytics (e.g. Web analytics, social monitoring, business intelligence and forecasting tools
Metrics: Measure and drive awareness & pipeline creation and velocity through Sales funnel, orders and sales performance for respective area(s).
Bachelor’s Degree in Marketing, Business Administration or related field from an accredited university or college
A minimum of 5 years of professional experience in strategic marketing, product marketing, market analysis, consumer insights, sales/branding or related field experience
Experience in HCIT, software, analytics or related field
Healthcare product/industry acumen
MBA or Master’s degree in Marketing, Business Administration or related field preferred
Leadership experience in a cross-functional or highly-matrixed organization
Experience having owned/shaped/led growth vision and marketing strategy for global brand
Proven stellar oral and written communications skills
Demonstrated analytical and process thinking
Innovation – develop new ideas through collaboration and execute on creative ideas
Strong influencing skills – ability to motivate individuals and demonstrate organizational influence
Good business acumen and ability to work across business lines
Demonstrated skills in managing multiple projects successfully
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