GE Careers
Apply Now    

Sr Global Product Marketing Manager

  • GE Healthcare
  • Experienced
  • Posted 5/8/2017 3:50:38 PM
  • 2850895
  • Job Function: Marketing
  • Business Segment: Healthcare Digital
Location(s): United States; California; San Ramon


About Us:

Through our people, leadership development, services, technology and scale, GE delivers better outcomes for global customers by speaking the language of industry.
GE offers a great work environment, professional development, challenging careers, and competitive compensation. GE is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

Role Summary:
This role will co-develop and drive the marketing strategy for GE Healthcare's cloud imaging applications to help ensure the business achieves its growth and share goals while optimizing commercial execution. In addition, identify programs to enhance customer loyalty and installed base retention. The marketing manager will also provide input to the solutions roadmap.

Essential Responsibilities:

  • Voice of customer – understand and analyze customer needs
  • Voice of sales – gather feedback on use cases, selection criteria and functionality required
  • Segmentation and targeting – document and communicate high-level business requirements for each product, service or segment
  • Value proposition – develop clear and compelling value propositions that address customer outcomes
  • Content – lead and execute compelling content development for marketing campaigns to promote product/service portfolio
  • Sales enablement – design and deliver information, content and tools in a prescriptive manner that aligns to the buyer’s journey (sales playbook, demo, target customer lists, etc.)
  • Story telling – demonstrated ability to generate compelling stories and possess the innate ability to make the complex simple
  • Benchmarking – maintain competitive fact base; including competitor size, successes, product offerings, positioning, price structure, etc.
  • Outcomes – develop and lead outcome based marketing and selling approaches for new releases
  • Creative – demonstrated experience working with creative agencies and vendors to execute content strategies
  • Brand – Ensure all aspects of business are on brand, consistent, focused on customer outcomes, and employ best marketing practices
  • Project management – work with marketing, sales, technology, operations, communications and customer service teams to ensure product initiatives around new releases are launched effectively and on-time
  • Proof points – develop and market software proof points
  • Product and marketing investment allocation strategy, analytics strategy
  • Data analysis, project management, reporting and communications, ability to turn data into actionable insights
  • Align with portfolio business objectives; work with corporate communications on brand metrics, social media presence and tone
  • Reporting tools for Sales and Marketing analytics (e.g. Web analytics, social monitoring, business intelligence and forecasting tools
  • Metrics: Measure and drive awareness & pipeline creation and velocity through Sales funnel, orders and sales performance for respective area(s).

    Qualifications/Requirements:

    Basic Qualifications:

  • Bachelor’s Degree in Marketing, Business Administration or related field from an accredited university or college
  • A minimum of 5 years of professional experience in strategic marketing, product marketing, market analysis, consumer insights, sales/branding or related field experience

    Desired Characteristics:

  • Experience in HCIT, software, analytics or related field
  • Healthcare product/industry acumen
  • MBA or Master’s degree in Marketing, Business Administration or related field preferred
  • Leadership experience in a cross-functional or highly-matrixed organization
  • Experience having owned/shaped/led growth vision and marketing strategy for global brand
  • Proven stellar oral and written communications skills
  • Demonstrated analytical and process thinking
  • Innovation – develop new ideas through collaboration and execute on creative ideas
  • Strong influencing skills – ability to motivate individuals and demonstrate organizational influence
  • Good business acumen and ability to work across business lines
  • Demonstrated skills in managing multiple projects successfully

    Locations: United States; California; San Ramon

    GE offers a great work environment, professional development, challenging careers, and competitive compensation.  GE is an Equal Opportunity Employer.  Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
  • Apply Now    

    GE Careers Technical Assistance

    Having technical issues with ge.com/careers or your application? We're here to help.

    Get In Touch

    Connect With Us

    Stay up to date on GE and possible opportunities that open in areas that interest you.

    Sign Up