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Marketing Manager

  • Current & GE Lighting
  • Experienced
  • Posted 7/18/2017 5:51:55 PM
  • 2921994
  • Job Function: Marketing
  • Business Segment: Current & Lighting Current Powered by GE
Location(s): United States; Ohio; East Cleveland


About Us:

Current is a first-of-its-kind energy company designed to meet the unique needs of a wide range of Commercial & Industrial, municipal and utility customers. It brings together capabilities including LED lighting, Solar, Energy Storage, and electric vehicle charging stations, along with new financing and software solutions to offer integrated energy solutions aimed at delivering increased reliability, efficiency and profitability.

Join us and you’ll find yourself in a dynamic atmosphere working with the most talented people in the industry in an open, developmental environment with abundant opportunities to learn, grow and advance within the organization.
GE offers a great work environment, professional development, challenging careers, and competitive compensation. GE is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

Role Summary:
In this role you will utilize technical knowledge and marketing experience or expertise to solve problems, develop and execute objectives for self and others, and have the ability to effect short-term and some long-term business goals.

Essential Responsibilities:

Reporting to the Sr Marketing Staff Manager - Product Marketing you will :


  • Understand the environment of assigned products including market size, competitive data, price dynamic, distribution channel and promotion
  • Develop and implement innovative go-to-market plans for increased and new market penetration, including selecting target markets, recommending new products, establishing plans for product promotion, and recommending strategic actions to grow GE's presence in the segments or products
  • Ensure the routine gathering and reporting of competitive intelligence and action, as it is required to differentiate GE in the market place
  • Regularly analyze commercial terms of existing products and provide recommendations
  • Build and maintain solid relationships with global stakeholders
  • Drive alignment across product management, marketing and sales through the use of efficient processes for bringing new and existing products to market
  • Provide the global sales and marketing teams with product line sales enablement tools
  • Responsible for capturing emerging trends and facilitating / developing corresponding strategies that translate insights into opportunities and result in competitive advantages that increase sales
  • Utilize Voice of Customer (VOC) to develop customer - centric messaging and value propositions for business execution
  • Develop and execute strategies that drive opportunities and ultimately increase product line revenues

    Qualifications/Requirements:

  • Bachelor's degree from an accredited university or college
  • Minimum of 3 years of experience in Lighting industry or Electrical / Electronics industry

    Desired Characteristics:

  • Bachelor's degree in Engineering, Physics, Mathematics, or Chemistry from an accredited university or college
  • Master's degree in Business Administration (MBA) or Marketing from an accredited university or college
  • Ability to work in cross - functional and cross - cultural teams
  • Strong oral and written communication skills
  • Strong interpersonal and leadership skills
  • Demonstrated skills in managing multiple projects successfully
  • Outstanding presentation skills and analytical ability

    GE is the world’s Digital Industrial Company, transforming industry with software-defined machines and solutions that are connected, responsive and predictive. Through our people, leadership development, services, technology and scale, GE delivers better outcomes for global customers by speaking the language of industry.

    Locations: United States; Ohio; East Cleveland

    GE offers a great work environment, professional development, challenging careers, and competitive compensation.  GE is an Equal Opportunity Employer.  Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

  • Apply Now    

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