About Us: GE is the world’s Digital Industrial Company, transforming industry with software-defined machines and solutions that are connected, responsive and predictive. Through our people, leadership development, services, technology and scale, GE delivers better outcomes for global customers by speaking the language of industry. GE offers a great work environment, professional development, challenging careers, and competitive compensation. GE is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
Role Summary: GE Power Services works in all areas of the energy industry with a full array of power generation, energy delivery and water process technologies, including biogas and alternative fuels; coal, oil, natural gas and nuclear energy. We are solving some the most complex challenges across the globe. For more information on our business, visit http://www.ge-energy.com/about/power_water.jsp.
Essential Responsibilities: The Marketing intern demonstrates leadership in communicating business goals/programs/processes for a product line segment or marketing core function (e.g., Customer Value, Strategic Marketing, Competitive Analysis). In this role you will utilize marketing experience or expertise to solve problems, develop and execute objectives for self and others, and have the ability to effect short-term and some long-term business goals.
Understand the environment of assigned segments and/or products including market size, competitive data, price dynamic, distribution channel and promotion Develop and implement plans for increased and new market penetration, including selecting target markets, recommending new products, establishing plans for product promotion, and recommending strategic actions to grow GE's presence in the segments or products Ensure the routine gathering and reporting of competitive intelligence and action, as it is required to differentiate GE in the market place Regularly analyze commercial terms of existing products and provide recommendations Build and maintain solid relationships with key stakeholders Provide sales direction and cueing within region Provide direction for broader marketing team activities Responsible for capturing emerging trends within assigned region and facilitating/developing corresponding strategies Translate trends into opportunities, develop competitive advantages, increase sales competitive intelligence around trends, and provide Voice of Customer (VOC) for business execution Develop execution strategies around sales risk and opportunities by identification, quantification, and mitigating action plans
Qualifications/Requirements: Bachelor's degree from an accredited university or college Bachelor's degree in Engineering or Mathematics or Marketing or Business or Economics or Statistics or Engineering Minimum of three months of business experience (e.g., Marketing, Customer Value, Sales and Marketing Processes)
Desired Characteristics: Master's degree in Business Administration (MBA) or Marketing Strong oral and written communication skills Strong interpersonal and leadership skills Demonstrated skills in managing multiple projects successfully Outstanding presentation skills and analytical ability Ability to work in cross- functional and cross-cultural teams
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