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Product Manager (L2 Market)

  • GE Healthcare
  • Experienced
  • Posted 7/26/2017 5:42:55 PM
  • 2918344
  • Job Function: Marketing
  • Business Segment: Healthcare Life Sciences
Location(s): China; BeiJing, ShangHai; Shanghai,Beijing


About Us:
GE is the world's Digital Industrial Company, transforming industry with software-defined machines and solutions that are connected, responsive and predictive. Through our people, leadership development, services, technology and scale, GE delivers better outcomes for global customers by speaking the language of industry.

Role Summary:
In L2 market, Plan, coordinate and manage all marketing elements for the responsible customer segments including market understanding, marketing plan development, formulating a targeted value proposition and tailoring the marketing mix for the segment. Create and implement marketing strategies for the responsible brands.

Essential Responsibilities:
• Understanding market threats and opportunities, market trends / customer insights and competition
• Developing marketing strategies and the tactical solutions for the responsible segments / brands by smartly applying segmentation, targeting and positioning
• Creating and implementing marketing plans through internal training, customer education collaboration, key account involvement / projects
• Aligning resources (MPS, R&D, central marketing, MarComm, PR, etc.)
• Developing and maintaining key opinion leaders (KOL) pool
• Managing budget for promotional activities and travels
• Owning business of the responsible brands / segment through business reviews, key account involvement, performance monitoring and utilization of programs
• Product life cycle management
• Supporting to expand the dealer channel and provide the promotion tools
• Training the dealer and improving their professional ability

Qualifications/Requirements:
• Bachelor’s Degree
• 3+ years experience in marketing, product marketing or related field
• Excellent communications / influencing skills
• Strong analytical and process skills
• Strong PowerPoint and presentation skills
• High proficiency in English to support global communication

Desired Characteristics:
• Proven performance track record
• MBA or Master’s degree in Marketing or related field
• Healthcare product / industry acumen
• Experience in L2 market promotion and dealer management

Locations: China; BeiJing, ShangHai; Shanghai,Beijing
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