REGION PRODUCT MARKETING MANAGER, SPECIALTY MONITORING
Posted 7/26/2017 5:26:18 PM
Business Segment: Healthcare Clinical Care Solutions
Location(s): United States; Wisconsin; Milwaukee
About Us: GE is the world's Digital Industrial Company, transforming industry with software-defined machines and solutions that are connected, responsive and predictive. Through our people, leadership development, services, technology and scale, GE delivers better outcomes for global customers by speaking the language of industry. GE offers a great work environment, professional development, challenging careers, and competitive compensation. GE is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
Role Summary: Regional Product Marketing is responsible for developing and executing a regional product/portfolio strategy including product positioning, market segmentation and targeting and installed base retention for Specialty Monitoring. This position is responsible for generating growth for products in the US/CAN region through demand creation and funnel acceleration; and supporting future product planning by identifying market trends, relevant buying centers and personas, and customer needs.
Essential Responsibilities: • Collecting win/loss & competitive insight on the Specialty monitoring portfolio at the regional level; feedback to global product; recommend and develop marketing programs to adjust product positioning and improve win rate. • Collaborating with commercial leadership and global marketing to develop the region market and orders forecast. • Ensuring regional marketing plans & execution are aligned with global marketing plan (value proposition, positioning, marketing mix, etc.) to grow orders and share. • Providing region input to business cases for products/upgrades that are at concept stage, work with Global Product Marketing to develop, test and prototype new product ideas • Employing clinical and industry trend analysis, and market share and competitive analysis relevant to the portfolio. • Conducting in-depth research to define customer problem statement, success metrics, clinical and economic needs, buying cycles, and personas (to support development of global MRD) . • Validating global value proposition and messaging and adapt for regional use. • Developing demand creation activities to achieve NPI and business objectives in conjunction with the Field Marketing organization. • Working with Field Marketing organization on interlocks, understanding and reacting to win-loss, leveraging demand generation opportunities, providing relevant support for regional campaigns, etc. • Developing and supporting product-specific KOL’s and advisory boards. • Developing regional thought leadership and advertising and promotion strategy in support of demand creation and funnel acceleration activities. • Adapting global marketing assets (including sales tools) to ensure that the region commercial organization has the right tools to position and sell product configurations / portfolio effectively. • Training direct / indirect sales channels. • Identifying and establishing reference and show sites. • Developing programs to gather regional evidence of customer success, early adopters, show sites, and clinical evidence where appropriate • Coordinating product training for commercial teams by leveraging Global Product Marketing and Global Product Management support • Providing commercial teams product knowledge in product use, differentiation, positioning and pricing
Quality Specific Goals: 1. Aware of and comply with the GEHC Quality Manual, Quality Management System, Quality Management Policy, Quality Goals, and applicable laws and regulations as they apply to this job type/position 2. Complete all planned Quality & Compliance training within the defined deadlines 3. Identify and report any quality or compliance concerns and take immediate corrective action as required 4. Responsible for ensuring legal and regulatory approval of all marketing communications prior to external release
Qualifications/Requirements: 1. Bachelor’s Degree in Marketing, Business Administration or related field 2. Minimum 5+ years’ experience in marketing, product marketing or related field 3. Leadership skills to lead teams and shape/lead growth vision and marketing strategy 4. Prior experience in a leadership role with direct reports 5. Team oriented – ability to motivate and work well with diverse, cross-functional teams 6. Excellent oral and written communications skills 7. Ability to motivate and lead a team of direct reports 8. Strong analytical and process skills
Desired Characteristics: 1. MBA or Master’s degree in Marketing, Business Administration or related field 2. 7+ years’ experience in marketing, product marketing or related field 3. Deep marketing expertise in market & customer insights, product commercialization and branding 4. Healthcare product/industry acumen 5. Segment experience (where applicable) 6. Innovation – develop new ideas through collaboration and execute on creative ideas 7. Influencing skills – ability to motivate individuals and demonstrate organizational influence
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