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Marketing Campaign Operations Specialist

  • GE Healthcare
  • Experienced
  • Posted 11/8/2017 12:50:38 AM
  • 2936212
  • Job Function: Marketing
  • Business Segment: Healthcare Global Marketing
Location(s): India; Bangalore


About Us:
GE is the world's Digital Industrial Company, transforming industry with software-defined machines and solutions that are connected, responsive and predictive. Through our people, leadership development, services, technology and scale, GE delivers better outcomes for global customers by speaking the language of industry.

Role Summary:
The Marketing Campaign Operations Specialist is responsible for the development, implementation and support of the global marketing operations infrastructure used to create, approve and deploy marketing content via marketing automation systems. The Marketing Campaign Operations Specialist contributes to the implementation of the marketing campaigns and customer engagement automation programs implemented in all regions. The role reports to the Senior Director, Global Marketing Operations.

Essential Responsibilities:
• Create, test, deploy and report on campaigns within Marketo to support global campaigns
• Implement tasks to ensure proper Marketo database quality and campaign implementation
• Contribute improvements to marketing automation infrastructure programs to improve campaign efficiency
• Support provisioning and administration of Marketo User access for GE Healthcare users
• Provide education and support as needed to GE Healthcare Marketo user community
• Support proper use of compliant promotional content used by marketing and sales
• Work with the IT Market Technology lead to support the evaluation, test and deployment of new marketing automation features

Quality Specific Goals:
1. Aware of and comply with the GEHC Quality Manual, Quality Management System, Quality Management Policy, Quality Goals, and applicable laws and regulations as they apply to this job type/position
2. Complete all planned Quality & Compliance training within the defined deadlines
3. Identify and report any quality or compliance concerns and take immediate corrective action as required

Qualifications/Requirements:
1. 2-3 years web/digital marketing experience, including HTML5, CSS, JQuery and JavaScript programming experience
2. Ability to interact and work with multiple functions/stakeholders in a global setting
3. Team oriented – collaborates with others to solve business problems
4. Apply analytical tools and techniques to report marketing operations effectiveness
5. Strong written & oral communication skills
6. Excellent understanding of latest web and social media technologies

Desired Characteristics:
1. 2-3 years web/digital marketing experience, including HTML5, CSS, JQuery and JavaScript programming experience
2. Ability to interact and work with multiple functions/stakeholders in a global setting
3. Team oriented – collaborates with others to solve business problems
4. Apply analytical tools and techniques to report marketing operations effectiveness
5. Strong written & oral communication skills
6. Excellent understanding of latest web and social media technologies

Locations: India; Bangalore

GE offers a great work environment, professional development, challenging careers, and competitive compensation.  GE is an Equal Opportunity Employer.  Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
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