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Marketing Operations Developer

  • GE Global Operations
  • Entry-Level
  • Posted 7/26/2017 4:57:57 PM
  • 2935376
  • Job Function: Marketing
  • Business Segment: Global Operations Commercial
Location(s): Mexico; Monterrey


About Us:
GE Global Operations is GE's multi-functional shared services organizations focused on delivering better outcomes at lower cost for our businesses and our customers. The strong partnership between Global Operations and GE Businesses creates a collaborative work culture and broadens best practice and industry knowledge sharing across the enabling functions. We believe that by keeping GE customers at the heart of everything we do, we will help GE work smarter, better and faster, allowing GE businesses to be more competitive in the global marketplace.

We are teams of functional process and domain experts, focused on the solutions that deliver results for the company. We think Big, we act as One, We deliver with Speed … so GE Works.
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Role Summary:
As a Marketing Automation Developer you need to understand how to accelerate growth by creating scalable marketing programs through automation. You have a passion for operational efficiency and thrive on driving revenue through automation, create platform independent HTML/CSS templates optimised for deliverability.


Essential Responsibilities:
  • Deep understanding Marketo campaign setup, optimization, development
  • Technical setup of marketing campaigns
  • Administrate Marketing automation platform connected to a CRM system
  • Delivering reports and develop dashboards for campaign success evaluation
  • Optimizing materials for campaign tracking and attribution
  • Developing optimised html landing pages for mobile/desktop viewing
  • Creating the HTML templates & necessary development work to handle email campaign launches through Marketo.


Qualifications/Requirements:
  • BA/BS or equivalent working experience
  • Confident HTML knowledge
  • Solid experience with marketing automation/email service provider or tool (Marketo preferred)
  • Moderate knowledge of Salesforce.com (or other CRM tool)
  • Solid understanding of workflow processes and systems to optimize marketing and sales productivity.
  • Ability to work cooperatively across departments
  • Strong understanding and previous work experience with Microsoft Excel


Desired Characteristics:
  • Understanding of modern marketing
  • A strong knowledge of marketing automation and email marketing best practices


Locations: Mexico; Monterrey
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