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As a Marketing Automation Developer you need to understand how to accelerate growth by creating scalable marketing programs through automation. You have a passion for operational efficiency and thrive on driving revenue through automation, create platform independent HTML/CSS templates optimised for deliverability.
Deep understanding Marketo campaign setup, optimization, development
Technical setup of marketing campaigns
Administrate Marketing automation platform connected to a CRM system
Delivering reports and develop dashboards for campaign success evaluation
Optimizing materials for campaign tracking and attribution
Developing optimised html landing pages for mobile/desktop viewing
Creating the HTML templates & necessary development work to handle email campaign launches through Marketo.
BA/BS or equivalent working experience
Confident HTML knowledge
Solid experience with marketing automation/email service provider or tool (Marketo preferred)
Moderate knowledge of Salesforce.com (or other CRM tool)
Solid understanding of workflow processes and systems to optimize marketing and sales productivity.
Ability to work cooperatively across departments
Strong understanding and previous work experience with Microsoft Excel
Understanding of modern marketing
A strong knowledge of marketing automation and email marketing best practices
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