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Branding & Marketing Specialist

  • GE Capital
  • Experienced
  • Posted 7/26/2017 5:05:44 PM
  • 2941778
  • Job Function: Marketing
  • Business Segment: Capital Aviation Financial Services
Location(s): United States; Tennessee; Memphis


About Us:
GE is the world's Digital Industrial Company, transforming industry with software-defined machines and solutions that are connected, responsive and predictive. Through our people, leadership development, services, technology and scale, GE delivers better outcomes for global customers by speaking the language of industry.
GE offers a great work environment, professional development, challenging careers, and competitive compensation. GE is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

Role Summary:
The role will report directly to the Commercial Excellence Analyst and will be responsible for advertising, branding and lead generation for the sales department within GECAS AMS. This includes developing sustainable marketing plans and systems to drive global, commercial growth through a variety of mediums, paper and digital, as well as working across the wider GE to leverage company spend and capture all branding opportunities.

Essential Responsibilities:
  • Achieve marketing and sales operational objectives by contributing recommendations to strategic marketing, branding and advertising plans, preparing and completing action plans.
  • Identifying trends, determining improvements and implementing change.
  • Competency in graphic design and applicable computer programs to produce quality materials, digital or otherwise, compliant to company’s branding standards, to increase our global brand presence to drive global growth.
  • Ownership and development of marketing systems and campaigns to promote a product, service or idea. This includes planning, advertising, design, distribution, sponsorship, event organization and research. Manage production and distribution of all materials, including, but not limited to, leaflets, folders, flyers, e-newsletters, bulletins, and promotions.
  • Liaise and network directly with customers and suppliers to maximize impact of spend, increase market intelligence, and improve overall marketing effectiveness.
  • Cooperate with members of company’s global marketing/branding functions to leverage spend across the wider GE and ensure branding and promotions meet company standard.
  • Evaluate, develop and lead overall global conference strategy, coordinating with each regional manager to create actionable plans for events and branding opportunities while following through with booking, purchase and logistics.
  • Build and maintain marketing resource website portal for effective internal/external distribution of marketing tools and resources amongst the organization.
  • Design, develop and maintain customer presentations, both generic and specific, as needed across all business functions, as well as providing a central repository for internal use.
  • Manage budget, communicating recommendations to sales leaders on available outlets and impactful spend.
  • Negotiate contracts and orders internally and externally, adhering to all compliance and process requirements.
  • Ability to segment customer base into target audiences, creating and maintaining consistent lead-generating marketing campaigns, in both paper and digital mediums, providing a customer touch with minimal expense.
  • Perform other duties and projects as needed.
  • Conform to all company branding requirements and maintain adherence to The Spirit and the Letter.

    Qualifications/Requirements:
  • Basic Qualifications:
  • Bachelor’s Degree with experience in a marketing or sales operations discipline, preferably minimum two years.
  • Experience working with marketing concepts and graphic design.
  • Experience working with PC/software programs, preferably Adobe Photoshop, Microsoft Outlook, MS Word, PowerPoint and Excel programs.


  • Eligibility Requirements:
  • Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas for this job opening.
  • Must submit employment application through www.gecareers.com (external candidates) or COS (Internal candidates) to be considered for this job opening.
  • Must be willing to comply with pre-employment screening, including but not limited to drug testing, reference verification, and background check.

    Desired Characteristics:
  • Solid financial acumen including knowledge of budgets, operating plans and variance.
  • Strong oral and written communications.
  • Strong interpersonal skills with the ability to interface effectively with all levels within the company.
  • Ability to handle multiple projects and responsibilities with competing priorities.
  • Track record of customer centric behaviors and approaches (internal and external).
  • Strong presentation and facilitation skills.
  • Solid understanding of AMS commercial activities and processes.
  • Demonstrated ability to work and resolve business challenges across functions.
  • Excellent problem solving skills with the use of analytical skills.

    Locations: United States; Tennessee; Memphis

    GE offers a great work environment, professional development, challenging careers, and competitive compensation.  GE is an Equal Opportunity Employer.  Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
  • Apply Now    

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