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Digital Analytics & Insights Marketing Manager

  • Current & GE Lighting
  • Experienced
  • Posted 8/16/2017 4:23:32 PM
  • 2958585
  • Job Function: Marketing
  • Business Segment: Current & Lighting Current Powered by GE
Location(s): United States; Massachusetts; Boston


About Us:

Current is a first-of-its-kind energy company designed to meet the unique needs of a wide range of Commercial & Industrial, municipal and utility customers. It brings together capabilities including LED lighting and Solar technologies, along with new financing and software solutions to offer integrated energy solutions aimed at delivering increased reliability, efficiency and profitability.

Join us and you’ll find yourself in a dynamic atmosphere working with the most talented people in the industry in an open, developmental environment with abundant opportunities to learn, grow and advance within the organization.

As Current powered by GE takes their Customer Engagement Marketing and Business Analytics & Insights focus to a new level, we are growing our team. This agile, digital-savvy, customer-centric team is focused on partnering with sales, finance, product and operations teams to help launch new solutions and drive pipeline and revenue growth.
GE offers a great work environment, professional development, challenging careers, and competitive compensation. GE is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

Role Summary:
We are seeking a data-driven marketing intelligence and business analytics storyteller professional to help measure the impact of Current’s business and marketing investments and drive actionable insights for the organization. This professional connects data from multiple sources to provide insightful and actionable analyses, reports, and dashboards that drive key business decisions.

Essential Responsibilities:

The Digital Analytics & Insights Marketing Manager will be responsible for proactively managing datasets from various sources and online tactics to measure business, operational, product and marketing effectiveness and create actionable insights that help drive decision-making in support of the company’s business objectives and goals in a highly visible and strategically important role to deliver insights that inform business strategies and develop deeper understanding of our customer, markets and business execution and performance.

As the Digital Analytics & Insights Marketing Manager, you will:

  • Translate raw data and align reporting and metrics to overall business strategy to generate compelling insights and measurable KPIs at the strategic, business unit, product and marketing campaign levels
  • Synthesize multiple qualitative and quantitative big data sets to form clear, well-supported, data-driven recommendations for non-technical audiences and present results to cross-functional teams
  • Effectively communicate complex concepts at an executive level and develop data-driven stories and executive presentations using PowerPoint, dashboards and infographics
  • Gather business requirements and collaborate across marketing, sales, finance and product teams to design and develop interactive data visualizations and regular reports in tools such as Tableau and Salesforce
  • Develop and measure the impact of KPIs to help inform business decisions and marketing investments
  • Measure the impact of marketing and other business investments, identify growth opportunities and present key learnings to inform business decisions
  • Evaluate competitive marketing penetration
  • Analyze competitors and share key insights with Executive Management
  • Operationalize reports and dashboards that consolidate performance metrics across digital (web, online, social) and other market channel initiatives
  • Own data accuracy with continuous identification and improvement plan
  • Partner with IT, sales, business operations and marketing to guide relationships between complex datasets (e.g. Salesforce)
  • Synthesize complex qualitative and quantitative data to form clear, well-supported, data-driven recommendations and present results to leadership team
  • Collaborate with strategy and market research on key initiatives (e.g. segmentation, value proposition, and customer research)
  • Advance analytics maturity within the firm by counseling stakeholders on how to extract value from data and make data-driven decisions to improve business and marketing activities

    Qualifications/Requirements:

  • Undergraduate degree from an accredited University or College
  • Minimum of 7 years of experience in marketing analytics with experience leveraging analytics to influence decision making

    Desired Characteristics:

  • Undergraduate degree from an accredited University or College (with preference to business, marketing, data science or related discipline)
  • Master’s degree from an accredited University or college a plus
  • CLP graduates considered
  • Experience with various analytics and aggregate platforms such as Google Analytics, Marketo or relevant CRM, Salesforce.com
  • Experience working in a start-up or entrepreneurial environment
  • Experience working on digital analytics strategies across channels, including owned & paid channels, SEO, and marketing automation
  • Ability to work in a matrixed, complex organization with a virtual team
  • Data mining and data analysis skills with the ability to clearly present complex information in a simple manner, discern business meaning and recommended actions to stakeholders
  • Mastery level Excel skills
  • Excellent verbal and written communication skills
  • Strong knowledge of data analytics and visualization tools (Tableau required)
  • Outstanding project management skills; Ability to prioritize and manage client expectations across multiple projects
  • Ability to manage to aggressive deadlines while staying true to strategic outcomes
  • Strong organizational, analytical and problem-solving skills
  • Thorough understanding of B2B marketing processes
  • Deep understanding in one or more marketing channels (e.g. web, mobile, display, search)
  • Strong data analysis skills including data validation, ROI analysis, and the ability to spot trends and drive ideas forward
  • Ability to translate vision / mission of an organization into actionable, quantitative plans
  • Consistent and successful track record of performance
  • Ability to understand and communicate complex issues clearly and accurately
  • Superior oral / presentation and written communication skills; highly articulate and ability to make key points in direct and compelling manner to ensure fast cross-functional decision making and proactive communication
  • High energy, “can-do” spirit / self-starter
  • Highly collaborative, team-oriented individual
  • Willingness to work both on strategy and execution

    Locations: United States; Massachusetts; Boston

    GE offers a great work environment, professional development, challenging careers, and competitive compensation.  GE is an Equal Opportunity Employer.  Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
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