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Revenue Marketing Manager

  • GE Digital
  • Experienced
  • Posted 8/16/2017 4:33:34 PM
  • 2960946
  • Job Function: Marketing
  • Business Segment: Digital Services
Location(s): United Kingdom; London

About Us:
GE is the world's Digital Industrial Company, transforming industry with software-defined machines and solutions that are connected, responsive and predictive. Through our people, leadership development, services, technology and scale, GE delivers better outcomes for global customers by speaking the language of industry.

Role Summary:
Design & execution of customer-focused, market development initiatives to drive sales pipeline. Prioritize & lead key cross business campaigns and programs, support launch & growth of new/existing technologies & services.

Essential Responsibilities:
• Own the design of marketing campaigns to increase brand and solution awareness, foster audience engagement, drive conversions throughout the buyer’s journey and generate demand
• Lead end-to-end campaign management and execution including inbound and outbound efforts
• Define an optimal marketing mix integrating existing and pioneering marketing vehicles and tactics
• Champion the value of revenue marketing across the sales organization
• Strategically manage content marketing
• Accountable for marketing touches effectiveness
• Coordinate and manage tasks and people in programs and engagements on a project management framework
• Collaborate with marketing innovations to integrate inbound, social media, digital and traditional media tactics
• Accountable for the timeline and quality of marketing programs and engagements

• Bachelor’s Degree in Marketing or Business or equivalent
• Strong professional experience in Marketing Operations, Direct Marketing, Database Marketing or a combination.
• GE Leadership Program Graduates will get credit towards relevant work experience, commensurate to the program they have completed

Locations: United Kingdom; London
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