About Us: GE Global Operations is GE's multi-functional shared services organizations focused on delivering better outcomes at lower cost for our businesses and our customers. The strong partnership between Global Operations and GE Businesses creates a collaborative work culture and broadens best practice and industry knowledge sharing across the enabling functions. We believe that by keeping GE customers at the heart of everything we do, we will help GE work smarter, better and faster, allowing GE businesses to be more competitive in the global marketplace.
We are teams of functional process and domain experts, focused on the solutions that deliver results for the company. We think Big, we act as One, We deliver with Speed … so GE Works
Role Summary: A Marketing Automation Campaign Specialist understands how to accelerate growth by creating scalable online marketing programs through automation. You have a passion for operational efficiency and thrive on creating best in class marketing campaigns with a global reach.
Develop Marketo campaigns based on GE business requirements and data-points
Technical maintenance of marketing campaigns, connected to a CRM platform
Deliver reports for campaign success evaluation
Optimize materials for campaign tracking and attribution
Create optimized HTML landing pages for mobile/desktop viewing
Elevate marketing and sales productivity by understanding workflow processes
Work cooperatively across departments within GE
Advanced English knowledge
Experience in creating Marketing automated campaigns connected to A CRM (Marketo knowledge preferred)
Experienced in lead nurturing, demand generation, and web analytics
Familiarity with CRM systems (Salesforce.com or similar)
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