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Global Marketing & Strategy Leader (m/f)

  • GE Oil & Gas
  • Experienced
  • Posted 1/23/2017 11:41:02 AM
  • 2740594
  • Job Function: Marketing
  • Business Segment: Oil & Gas Commercial
Location(s): Germany ; Hurth

About Us:
GE Oil & Gas is a world leader in advanced technology equipment and services for all segments of the oil and gas industry, from drilling and production, LNG, pipelines and storage to industrial power generation, refining and petrochemicals. GE Oil & Gas also provides pipeline integrity solutions, including inspection and data management, and designs and manufactures wire-line and drilling measurement solutions for the oilfield services segment. Oil & Gas is present in Germany with development, production and sales units at various locations.

GE is committed to taking on the world’s toughest challenges. In order to fulfill that promise we rely on a culture of leadership, diversity and inclusiveness. We aim to employ the world's brightest minds to help us create a limitless source of ideas and opportunities. We believe in hiring talented people of varied backgrounds, experiences and styles... people like you.

Role Summary:
The Global Marketing & Strategy Manager (m/f) demonstrates accountability for functional, business, and broad company objectives. In this role you will conceive effective integrated marketing initiatives that drive revenue and promote advocacy. You will develop and integrate marketing processes that meet business needs across the organization, manage complex issues within area of expertise, be involved in long-term strategic planning, while contributing to the overall strategy execution.

Essential Responsibilities:

  • Proven ability to gather and drive meaningful customer insights across the organization
  • Create effective outcome-based campaigns and thought leadership initiatives that boost customer engagement and drive revenue opportunities
  • Develop industry specific value propositions based on customer needs/challenges and market opportunities, and understand entitlement per industry segment. Drive customer segmentation
  • Provide market intelligence, competitive intelligence, customer intelligence and data analytics to support commercial, product management and technology
  • Lead development of overall business vision and strategy based on market trends and competitive analysis
  • Partner with Product General Managers and Region General Managers to new products and services. Drive engineering team to support needs-based product and service value proposition, based on data
  • Focus on planning and helping in execution of entry strategies for new product lines, especially the ones related to software and digital.


    • Bachelor’s degree from an accredited university or college in Engineering, Marketing or Business Admin
    • Master's degree in Business Administration (MBA) or Marketing
    • Relevant experience in Product Marketing and/or Product Management
    • Experience in B2B technology sectors, including products, services, and SW/Digital

      Desired Characteristics:

      • Knowledge of Aerospace, Oil & Gas and Power Gen industry is desirable
      • Sound understanding of the NDT market dynamics
      • Preference for candidate with B2B Digital/Software experience around industrial products (automation, inspection, measurement/control, or similar).
      • Knowledge of GE products, software and services is desirable
      • Understanding of competitive landscape is a plus
      • Demonstrated skills in managing multiple projects successfully
      • Driven change agent with bias for action

        Locations: Germany ; Hurth

        GE offers a great work environment, professional development, challenging careers, and competitive compensation.  GE is an Equal Opportunity Employer.  Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
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