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Product Marketing Leader

  • GE Digital
  • Experienced
  • Posted 1/23/2017 4:11:57 AM
  • 2774832
  • Job Function: Marketing
  • Business Segment: Digital Predix Products & Technology
Location(s): United States ; California; San Ramon


About Us:
GE is the world’s Digital Industrial Company, transforming industry with software-defined machines and solutions that are connected, responsive and predictive. Through our people, leadership development, services, technology and scale, GE delivers better outcomes for global customers by speaking the language of industry.
GE offers a great work environment, professional development, challenging careers, and competitive compensation. GE is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

Role Summary:

The product marketing team for Predix is responsible for positioning, messaging, evangelizing, and driving innovation with customers. The team covers everything from the platform (based on Cloud Foundry), to Digital Twins, IIoT cyber security, and edge-to-cloud deployment models.

Essential Responsibilities:

This role is for a senior product marketing manager to lead strategy and marketing execution around edge technologies, including software, hardware, and integrations. Edge capabilities are differentiated, not only because of their analytics and communications capabilities, but because they provide the linchpin into the world of connected controls. This role is hands-on, working closely with edge product managers, 3rd party vendors and solution architects.

We are looking for candidates who are already product marketing experts, and who know how to apply product marketing best practices to emerging markets such as IIoT

Reporting to the VP for security and edge technologies, this product marketing manager’s responsibilities will include (but not limited to) strategy, positioning, messaging, competitive analysis, enablement, content development, thought leadership initiatives, customer engagement, requirements gathering, analyst and media relations.

This role requires a creative, technically astute and dynamic individual with experience marketing B2B solutions to developers, ISV’s, and system integrators. It will leverage the right candidate’s strengths and experience in technology positioning, technical acumen, written and verbal communication, and program execution.

  • Work with product managers, partner and alliance teams, and other key stakeholders to define the overall portfolio strategy for edge technologies
  • Analyze, size, and prioritize target apps, services, and customer segments. Drive understanding of market size and potential, and buyer personas and behaviors, and translate those market requirements into Edge packaging and pricing; positioning and messaging; and distribution and support strategies.
  • Support direct and indirect sales teams with compelling and differentiated messaging, sales tools and training, objection handling, and persona-specific sales plays.
  • Coordinate and collaborate with key stakeholders on go-to-market execution including product management, analyst relations, communications, digital and social marketing, campaigns, and partner marketing.
  • Present to audiences of prospects, customers, and partners.

    Qualifications/Requirements:

    Basic Qualifications:

  • Bachelor's Degree required; MBA a plus
  • Must have 10+ years in product marketing roles, with strong emphasis on B2B enterprise software.

    Eligibility Requirements:

  • Must have experience in system connectivity, and ICS or OT systems
  • Knowledge in OT and IT cyber security is a big plus
  • Knowledge of distributed application architectures is a big plus,
  • Legal authorization to work in the U.S. is required. GE may agree to sponsor an individual for an employment visa now or in the future if there is a shortage of individuals with particular skills.
  • Any offer of employment is conditioned upon the successful completion of a background investigation and drug screen
  • Must be willing to travel
  • Must be willing to work out of an office located in San Ramon, CA

    Desired Characteristics:

    Desired Characteristics:

  • Self-starting, dynamic and articulate product marketer with interest and experience in IOT and/or IIOT technologies

    Technical Expertise:

  • Knowledge and experience with platform technologies
  • Knowledge and experience with enterprise software
  • Knowledge and experience with embedded systems, edge devices, and networking is a big plus

    Business Acumen:

  • Strong business analysis and problem solving skills
  • Evaluates products & processes to assure compliance. Measures the impact of trends (cyclical or a shift) and takes action relative to product value position and overall strategy
  • Ability to interact at all levels of the organization and with other GE businesses

    Leadership:

  • Ability to work with cross-functional teams to help build effective processes
  • Proactively identifies and removes project obstacles or barriers on behalf of the team
  • Articulates the story, uses two-way communication and influences outcomes and ongoing results
  • Strong oral and written communication skills

    Personal Attributes:

  • Effectively directs and mentors others in critical thinking skills
  • Proactively engages with cross-functional teams to resolve issues and design solutions using critical thinking and analytical skills and best practices
  • Influences and energizes others toward the common vision and goal. Maintains excitement for a process and drives to new directions of meeting the goal in the face of unfavorable odds and setbacks

    #DTR

    Locations: United States ; California; San Ramon

    GE offers a great work environment, professional development, challenging careers, and competitive compensation.  GE is an Equal Opportunity Employer.  Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

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