Business Segment: Global Growth Organization Greater China
Location(s): China ; ShangHai; Shanghai
About Us: GE is the world's Digital Industrial Company, transforming industry with software-defined machines and solutions that are connected, responsive and predictive. Through our people, leadership development, services, technology and scale, GE delivers better outcomes for global customers by speaking the language of industry.
Role Summary: Develop and implement content strategies for GE China’s owned digital and social platforms to create relevant, compelling and sharable content that supports the brand objectives and GE’s business growth in China.
Essential Responsibilities: • Develop and implement content strategies for GE China’s owned digital channels (including but not limited to Wechat, Weibo, GE Reports, ge.com/cn); • Lead the content operation, in partnership with agency partners and internal stakeholders and deliver results in line with GE’s communications objectives in China, build a rigorous operating rhythm for efficient content ideation, planning, production, quality control and measurement; • Provide leadership to social media managers across GE businesses in China to ensure consistency in messaging, content quality and tone of voice; • Be creative in resource allocation leveraging both internal and external resources (freelancers, agencies & production houses) to maximize operation efficiency; • Develop metrics and scorecards to measure the effectiveness of content generated on owned channels or around campaigns;
Qualifications/Requirements: • Six or more years’ experience in a corporate communications or digital marketing role. Agency experience will be a plus; • Minimum three years’ experience in digital/social media communications, with a comprehensive understanding of China’s digital landscape/resources; • Experienced in creating engaging content on social media platforms • Fluency in both Chinese and English (verbal & written); • Project leadership experience with excellent communication skills working in a multinational matrix; • Creative team player with high energy and able to work with minimal supervision; • Thrives in a fast-paced environment with multi-tasking capabilities; • Experience in managing agencies to ensure quality and timely deliverables;
Desired Characteristics: The candidate needs to drive always-on content planning and production while managing agency partners and working together with internal stakeholders to grow GE’s reach and impact on digital/social media channels.The candidate needs to be a creative and highly-motivated individual with strong credentials and interest in content ideation/production and familiarity with digital/social media platforms and how to engage with GE’s target audiences online.
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