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Global Product Marketing Manager

  • GE Oil & Gas
  • Experienced
  • Posted 1/22/2017 4:03:09 PM
  • 2803554
  • Job Function: Marketing
  • Business Segment: Oil & Gas Commercial
Location(s): United Kingdom ; Leicester

About Us:
GE is the world's Digital Industrial Company, transforming industry with software-defined machines and solutions that are connected, responsive and predictive. Through our people, leadership development, services, technology and scale, GE delivers better outcomes for global customers by speaking the language of industry.

GE Oil & Gas fuels the future. We push the boundaries of technology to bring energy to the world. We are inventing the next industrial era in the oil and gas sector. In our labs and factories, and in the field, we constantly push the boundaries of technology to solve today’s toughest operational & commercial challenges. We have the skills, knowledge and technical expertise to bring together the physical and digital worlds to fuel the future.

GE Oil & Gas is a “fullstream” company, working from exploration and production to downstream. A $19 billion leader designed for a world of complex resources. The deeper, the hotter, the more remote, the more logistically difficult or environmentally sensitive the challenge – the more GE Oil & Gas can help.

Through project management expertise and technology innovation, we work to help lower costs, make things faster, simpler and more productive for our customers.

In today’s era of complex resources, the deeper, the hotter, the more remote, the more logistically difficult or environmentally sensitive the challenge – the more we can help. The GE scale helps us bring new solutions to market quicker to help our customers adapt to the industry’s changing environment.

We go where you go and operate side-by-side in 120 countries. The closer we are to our customers, the quicker we can anticipate and solve their challenges.

We’re at work today, to ensure the next generation is equipped and empowered to go further and deeper, helping to fuel the future.
Follow GE Oil & Gas on Twitter @GE_OilandGas.

GE is diversity. We aim to employ the worlds’ brightest minds to help us create an unlimited source of ideas and opportunities. We believe in hiring talented people of varied backgrounds, experiences and styles - people like you!

Role Summary:
The Global Product Marketing Manager, Measurement & Sensing is responsible for growth and ensuring that the Pressure product line product strategy addresses market needs in a profitable way. Success will be determined by this individual’s ability to develop strategy, translate concepts, and implement change.

Essential Responsibilities:
In the role you will:

  • Lead & drive awareness, demand, and revenue for new and existing products & services, working closely with sales, commercial operations, product leadership and channel partners
  • Develop and execute global NPI (New Product Introduction) launches & on-going go-to-market plans for specific product lines including value proposition development, positioning, messaging, and commercial activation (partnering with the product management, sales, and communications functional teams)
  • Partner with product management and other functions to provide strategic direction for the growth of specific product lines within Measurement & Sensing
  • Provide market intelligence, competitive intelligence, customer intelligence & data analytics, and value proposition development to support marketing, product management, & technology functions and key investment decisions
  • Partner with Product General Managers & Regional Sales Leaders to develop strategy planning, NPI (New Product Introduction) roadmap, and risk mitigation plan
  • Work with product management to guide the creation of new products, services, and commercial models for target markets, verticals, applications, and customers
  • Identify, understand, and validate customer value and prioritize customer CTQs through market research, analysis, and extensive voice of the customer
  • Develop value propositions based on customer needs / challenges and market opportunities, and understand entitlement per industry segment and application
  • Provide market intelligence and crucial inputs to the product leadership for product development and platform strategies
  • Support 3-year Growth Playbook & annual operating plan with a sound business strategy
  • Technically competent with expert knowledge in energy markets; oil & gas, power generation, and general industrial knowledge strongly desired.

  • Bachelor’s Degree in engineering, science, or business from an accredited university or college or equivalent knowledge and experience
  • Proven experience in industrial or commercial
  • Proven experience of leadership roles in marketing, product management, or sales

Applications from job seekers who require sponsorship to work in the UK are welcome and will be considered alongside all other applications. However, non-EU/EEA candidates may not be appointed to a post if a suitably qualified, experienced and skilled EU/EEA candidate is available to take up the post, as the employing body is unlikely, in these circumstances, to satisfy the Resident Labour Market Test. For further information please visit the UK Border Agency website:

Desired Characteristics:

  • Master's degree in Business Administration (MBA) or Marketing or equivalent knowledge and experience
  • Master's degree in Business Administration (MBA) or Marketing or equivalent knowledge and experience
  • Knowledge of customer interface and negotiations
  • Strong selling / account management skills
  • Proven ability to achieve sales and customer satisfaction objectives
  • Business Development skills and an entrepreneurial spirit
  • Knowledge of customer interface and negotiations
  • Green or Black Belt Six Sigma Certification is preferred (GE employees only)
  • Strong oral and written communication skills

Locations: United Kingdom ; Leicester

GE offers a great work environment, professional development, challenging careers, and competitive compensation.  GE is an Equal Opportunity Employer.  Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
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