Location(s): United States ; Massachusetts, New York, District of Columbia; Washington, New York, Boston
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Role Summary: The Social Media Platforms Specialist is responsible for creating and executing a comprehensive strategy that effectively leverages digital channels to protect, build and enhance GE Oil & Gas’ reputation and support business objectives.
Essential Responsibilities: In the role of Social Media Platforms Specialist, you will:
Create and implement comprehensive strategy to effectively leverage digital channels to support specific business outcomes, in line with the overall strategic communications plan
Develop and partner with teams to effectively use social media and external digital platforms to achieve targeted positioning and thought leadership outcomes
Provide advice, counsel and training to senior leaders and key personnel on effective social media engagement
Partner closely with the Customer Communications team to enhance storytelling and business objectives around revenue marketing campaigns
Work with Insights team to create effective measurement and monitoring strategy.
Manage online presence by tracking and listening to users, monitoring discussions, and coordinating appropriate response
Drive business-wide integration of digital channel initiatives across business, regions and functions
Create content strategy and manages editorial calendar to ensure continuous and optimized presence, thought leadership and stakeholder engagement on social media platforms
Develop and tailor key messages for effective social and web use; Select appropriate digital channels to maximize content delivery
Partner with Communications team for collaborative 360-degree communications efforts and amplification among diverse audiences, especially drawing connections with Culture communications to reach internal audiences
Facilitate and drive user-generated content creation and identifies threats and opportunities
Create creative storytelling opportunities and apply new social media tools and applications to increase user base and engagement
Bachelor’s degree in journalism or communications or communications related field from an accredited university or college
Minimum 3 years of experience in communications and social media
Fluent in additional languages such as Italian, French, and Portuguese
Experience in communications and social media in an international environment
An overall obsession with social networking and channels; should constantly update feeds, engage in communities, and stay up-to-date on trends in the field
Ability to absorb, digest and distil highly technical subject matter into clear, creative and concise content
Strong writing and creative skills, leveraging all forms of creative content creation
Ability to handle crises and to work several projects simultaneously
Ability to effectively interact at all levels of the organization from senior level executives to other employment segments, and effectively manage in a matrixed organization
Understanding of measurement and evaluation in social media and communications
Highly-inclusive, strong collaborator and team player
Experience working in a global environment, managing multiple time zones; oil and gas experience a plus
Ability to manage and work with 3rd party agencies (PR, advertising, digital) to drive success
Is a reliable project manager
Rigorous attention to detail and accuracy
A confident, proactive self-starter who truly enjoys the hands-on aspects of communications
PLEASE NOTE: Washington D. C. is the preferred location, however other U.S. locations may be considered.
GE works on things that matter. The best people and the best technologies taking on the toughest challenges. Finding solutions in energy, health and home, transportation and finance. Building, powering, moving and curing the world. Not just imagining. Doing. GE works. Looking for a challenge where your experience is valued? Come see what you can achieve as a leader with GE Oil & Gas!
Locations: United States ; Massachusetts, New York, District of Columbia; Washington, New York, Boston
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