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Lead Strategic Marketing Analyst

  • GE Global Growth Organization
  • Experienced
  • Posted 1/23/2017 11:48:28 AM
  • 2727165
  • Job Function: Marketing
  • Business Segment: Global Growth Organization Russia & CIS
Location(s): Russian Federation ; Moscow


About Us:
GE is the world’s Digital Industrial Company, transforming industry with software-defined machines and solutions that are connected, responsive and predictive. Through our people, leadership development, services, technology and scale, GE delivers better outcomes for global customers by speaking the language of industry.

Role Summary:
Drive GGO strategic marketing team efforts in analyzing markets of equipment and services in O&G, Power and other industries related to GE portfolio and converting the analysis into company growth strategy in the RUCIS region

Essential Responsibilities:
1. Lead market sizing and go-to-market strategy development activities for O&G, Power, Grid, Transportation and Healthcare industries in RUCIS region
2. Lead in the creation of key documents for the RUCIS and global GE leadership team: executive presentations and briefing books
3. Study macro-economic and industrial trends, analyze customer and competitor businesses. Integrate market intelligence into impactful insights and growth ideas
4. Coordinate cross-business projects to promote GE Store and facilitate cooperation between GE businesses. Develop top-level business cases including organic and inorganic growth opportunities, e.g. localization
5. Engage in productive dialogue with HQ marketing teams, help to facilitate fact-based discussions regarding RUCIS business positioning, markets evolution, and macroeconomic/industry trends
6. Manage and maintain market data quality: identify gaps, push for improvement & track changes
7. Manage marketing data sources by keeping contracts up to date

Qualifications/Requirements:
• MSc in engineering/economics preferred
• 5 or more years of region-specific experience in O&G/Power or marketing/consulting areas
• Engineering experience in primary production or manufacturing industry would be a plus
• Fluent English

Desired Characteristics:
• Strong analytical, project management and organizational skills
• Experience leading a virtual team, demonstrated ability to work effectively in a matrix environment
• Demonstrated interpersonal communication skills
• Executive level presentation skills
• Demonstrated ability to effectively create and manage strategic plans and tactical actions

Locations: Russian Federation ; Moscow

GE offers a great work environment, professional development, challenging careers, and competitive compensation.  GE is an Equal Opportunity Employer.  Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
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