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Sr Staff UX Visual Designer

  • GE Aviation
  • Experienced
  • Posted 1/23/2017 5:22:24 PM
  • 2822932
  • Job Function: Digital Technology
  • Business Segment: Aviation Digital
Location(s): United States ; Texas; Austin

About Us:

GE is the world's Digital Industrial Company, transforming industry with software-defined machines and solutions that are connected, responsive and predictive. Through our people, leadership development, services, technology and scale, GE delivers better outcomes for global customers by speaking the language of industry.
GE offers a great work environment, professional development, challenging careers, and competitive compensation. GE is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

Role Summary:

The Sr Staff UX Visual designer is a lead visual designer and part of a global design team focused on building new products for the Aviation industry. In this role, you will help create useful and desirable web and mobile applications for the industrial internet of things. As a Sr Staff UX Visual Designer you lead, consult, or manage multiple user experiences as well as work on highly complex projects that require in-depth knowledge across multiple specialized business domains.

Essential Responsibilities:

  • Participate in and influence the business-wide discussions relative to the future direction of the design system/language and user experience
  • Provide guidance and governance over the GE design system within Aviation and develop strategies to continue to evolve the design language and usability
  • Work with interaction designers and user interface developers to design the visual aspects of product user interfaces
  • Contribute to a visual and interaction design system used across GE software products
  • Communicate designs via wireframes, prototypes, guidelines, specifications, presentations and discussions
  • Participate in discussions relative to the future direction of design and user experience for the industrial internet of things
  • Participate in team discussions about current user experience design projects
  • Research and evaluate emerging design, technology, industry, and market trends
  • Leads multiple small to large projects in a cross-functional environment. Provides leadership, design guidance, and mentorship to team members.
  • Designs new components to contribute to design systems, documents intended usage.
  • Frames, scopes and leads the execution of a design project. Leads constructive design critiques. Leads design team and cross-functional team discussions relative to user experience projects.
  • Coaches and consults team members on Agile / Lean UX methodologies. Leads and contributes to effective documentation and communication of design (via detailed instructions for typography, spacing, color and UI behaviors).
  • Researches and shares emerging design, technology, industry, and market trends. Influences changes through others.


  • Bachelor’s Degree in Interaction, Graphic, or Industrial Design preferred or in “STEM” Majors (Science, Technology, Engineering, and Math)
  • Typically, 5+ years’ experience.
  • Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job

    Eligibility requirement: Must be willing to travel domestic and internationally for customer research and meetings (expected ~20%)

    Desired Characteristics:

    Technical Expertise:

    • Understands what constitutes a well-defined visual design systems and technical architecture.
    • Able to work with established design systems, mitigate gaps and identify opportunities to refine and evolve the design language and aesthetics
    • Uses qualitative and quantitative validation methods effectively, (i.e., usability test, heuristic analysis, user feedback, diary study).
    • Experience working with large data sets and multi-tiered operational procedures
    • Able to understand complex data structures and translate them into simple and effective novel visualizations or appropriate formats
    • Understands contemporary full stack for web applications. Understands contemporary full stack for mobile applications. Understands typical architecture patterns in enterprise and industrial software (e.g. client-server ERP, cloud-hosted CRM, etc.).
    • Leads individual interviews/workshop with individual contributors.
    • Selects appropriate research methods to answer questions and develop holistic understanding of user and customer needs.
    • Facilitates group understanding of research data; leverages data to derive actionable insights.
    • Identifies appropriate synthesis techniques to meet the needs of specific business and design situations.
    • Understands key principles of design thinking, what it is and why it is important. Explores all ideas, regardless of their source.

    Business Acumen:

    • Demonstrates knowledge of business’ structure (P&Ls) and the interplay of functions to support business goals.
    • Understands the competitive landscape, regulatory marketing, etc. Articulates clearly the main industry dynamics.
    • Works to create an understanding of how individual people and things fit within larger structures (like systems or organizations), as well as the relationships between parts of a system and the system as a whole.


    • Self-starter with confidence to tackle complex, ambiguous problem spaces and develop clear and concise strategies and design concepts
    • Possess excellent communication and presentation skills to communicate strategies/work to customers and/or internal/external stakeholders
    • Contribute to high-level strategic decisions with product and executive teams
    • Creates basic project plans for UX projects or the UX portion of a larger development project.
    • Continuously measures deliverables of self and team against scheduled commitments. Effectively balances different, competing objectives.
    • Keeps participants focused on task and end process. Guides participation to include all present; solicits information about absent stakeholders.
    • Expresses UX and design concepts to collaborators on cross functional teams. Goes beyond merely presenting designs, explains the story of the rationale and benefit of design ideas.
    • Understands the value of a rigorous and transparent decision-making process.

    Personal Attributes:

    • Directs and mentors others in critical thinking skills. Helps cross-functional teams use critical thinking skills to engage with questions and problems.
    • Asks questions appropriate needed to translate an abstract problem into a roadmap for identifying solutions. Seeks out processes and ideas that are out of the norm.
    • Takes initiative to learn new tools and techniques and integrates new methods to drive improved outcomes.
    • Is open to share and solicit feedback on their designs to continually improve their work and contribute to the greater knowledge of the team.

    Nice to have:

    • Background or some experience in Aviation and/or Airline Operations systems and processes
    • Experience with B2B/Enterprise applications
    • Experience with data visualization and designing for complex data architecture systems such as analytics-based applications/services


      Locations: United States ; Texas; Austin

      GE offers a great work environment, professional development, challenging careers, and competitive compensation.  GE is an Equal Opportunity Employer.  Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

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