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Product Promotion Leader

  • GE Healthcare
  • Experienced
  • Posted 1/12/2017 7:00:59 PM
  • 2789335
  • Job Function: Sales
  • Business Segment: Healthcare Asia Pacific
Location(s): Japan ; Hino

About Us:
GE is the world’s Digital Industrial Company, transforming industry with software-defined machines and solutions that are connected, responsive and predictive. Through our people, leadership development, services, technology and scale, GE delivers better outcomes for global customers by speaking the language of industry.

Role Summary:
The Intervention & Surgery Product Promotion Leader is responsible for leading an effective team consisted of Product Technical Specialist, Product Sales Specialist, and Application Specialist to provide necessary technical and clinical support to Zone Sales team to grow Deal Business. The Product Promotion leader shall also demonstrate direct sales support to Zone and also technical support to KOL by leveraging his/her technical expertise to lead the team by example.

Essential Responsibilities:
Financial Performance
•Is accountable to achieve Product/Solutions orders and sales target for Interventional & Surgery business
•Is accountable for market share growth for the product
•Provide input to deal pricing strategy and ensure pricing compliance for segment opportunities
•Forecast orders and sales within the applicable sales funnel tools and reports for their products/solutions
Territory & Account Management
•Create strategies for territory/assigned accounts including, but not limited to opportunity development, competitive strategies and targets
•Build strong business relationships and formulate account strategies and plans to continuously strengthen relationships with Key AccountsIdentify & respond to key account technical and departmental decision makers’ needs and maintain customer contact records in the relevant CRM tools
•Continuously develop and improve a network of key opinion leaders within the assigned territory
•Track and communicate market trends to/from the field including competitor data, and develop and lead effective counter-strategies
Product & Market Expertise
•Expert level detailed knowledge of their product / services. Be able to present and discuss the technology and clinical benefits in terms which are relevant to customers
•Expert level market and competitor knowledge related to their product/solutions/services
•Continuously update their understanding the customers changing clinical and/or operational issues and challenges
•Create viable product configurations which meet customer needs effectively, while achievingoptimum margin for GE
•Differentiate assigned product offering during the various stages of the sales process, effectively using GE resources and approved product marketing and product promotion material to actively support the customer through their decision making process towards a successful outcome for GE. Represent the company at relevant medical conferences and technical exhibitions to promote product/solution and company
Opportunity management
•Identify and create new opportunities and work with sales leaders and account teams (where applicable) to continuously increase prospect funnel
•Drive tender/bid process including the needs qualification, vendor selection, quotation and closure of their product/solution/service opportunities to meet orders, sales and margin targets as well as to maximize customer satisfaction assigned territory
•Create and maintain opportunities in the applicable sales funnel tool and/or CRM tools
•Ownership of order and configuration quality at the point of entry to ensure accuracy, configuration integrity and that all requirements are tied to documented customer inputs
•Estimate date of delivery to customer based on knowledge of the company's production and delivery schedules ensuring fulfillment of the order is according to customer expectations and enhances customer satisfaction
•Identify and lead up-sell/add-on opportunities with current clients
One GEHC teamwork
•Contribute to account plans where applicable at accounts covered by account managers/executives
•Continuously educate and coach account team members on their product/service/solution strategy and offerings
•Collaborate with and leverage subject matter experts and other resources within GEHC channels to build relationships and secure business
•Promote and complete timely performance feedback as appropriate to team members and engagement leaders
•Achieve high NPS (client satisfaction) scores
•Share best practices with team on competitive sales process, account planning, product positioning, value proposition, etc.
•Adhere to and uphold highest standards of compliance to relevant international and local Regulatory and GE Healthcare Promotional Codes
•Adhere to all applicable GE and GE Healthcare compliance policies, codes and training requirements

1.Bachelor’s Degree and minimum 8 years of selling experience in a medical, healthcare or technical field( e.g. biomedical engineering, medical physics) or Life Sciences field
2.Previous experience in the Healthcare Industry
3.Ability to interface with both internal team members and external customers as part of solutions based sales approach
4.Ability to manage complex process projects
5.Ability to energize, develop and build rapport at all levels within an organization
6.Strong capacity and drive to develop career
7.Excellent verbal and written communication skills in local language as well as good command of English
8.Ability to synthesize complex issues and communicate in simple messages
9.Excellent organizational skills
10.Excellent negotiation & closing skills
11.Strong presentation skills
12.Able to travel
13.Valid motor vehicle license

Desired Characteristics:
Proven and progressive previous experience in sales/services/promotion to C-suite and technical decision makers e.g. CEOs, Strategic Planning Directors, Facilities/Estates managers, Biomedical Engineers, nursing staff, medical specialty staff (Anesthesiology, Radiology, Intensive care, Nuclear Physicists etc.)

Locations: Japan ; Hino

GE offers a great work environment, professional development, challenging careers, and competitive compensation.  GE is an Equal Opportunity Employer.  Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
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