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Role Summary: The Strategic Marketing Initiatives Leader will own / manage strategic, high impact projects around identifying, evaluating and recommending strategies for growth. You will partner with P&Ls, regions, and cross-functional teams to structure and execute these projects, with a focus on infusing deep market analysis, understanding of customer needs / behaviors, competitive dynamics, and external trends into opportunity assessments and product development processes.
Essential Responsibilities: In addition, you will:
Manage a portfolio of growth initiatives, providing marketing analysis and support to CMO, P&Ls and regional teams.
Drive assessment of growth opportunities coming out of Growth Board and/or other strategy and innovation processes. Help discover and validate white space, growth opportunities and new markets. Help build business cases for new opportunities and prioritize investments.
Identify and tackle emerging strategic issues through research and analysis and communicate perspectives / recommendations to business leadership.
Build close partnership between Marketing and Product Management, embedding marketing analysis and insight into the product development process: Lead market assessments; drive insights and strategy to direct product focus and the path to market for offerings that align to customer needs; Link prioritized customer needs and price / performance to future offerings, both for existing product / service enhancements and break through development; Develop needs-based value propositions, based on data. Help develop product positioning and messaging that differentiates offerings in the market; Help optimize return on new product development investment by building business cases for new opportunities and influencing project prioritization; Focus on planning and helping in execution of entry / commercialization strategies, including helping to communicate the value proposition of products to the sales team
Partner with Market Intelligence leader to identify and close market knowledge gaps
Support broader GET strategic marketing efforts and analytics, as well as P&L teams as appropriate (help build / deploy marketing capabilities in targeted areas, e.g., customer segmentation, content marketing, lead generation, revenue marketing)
MBA or Master’s degree in Marketing, Business Administration, Engineering or related field
Minimum of 5 years of experience in strategy development, strategic marketing, product marketing or related field
Marketing expertise in market and customer insights, value proposition development and product commercialization
Strong research and analytical skills with the ability to track, capture, manipulate and share data and insights quickly and efficiently
Analytic, curious, and creative business / market focused problem solver
Clear, strategic thinker with ability to analyze complex data and identify key trends, opportunities / risks, and translate into clear insights and actionable strategies
Strong organizational, quantitative and analytical and process rigor
Strong oral and written executive communication skills
Team oriented - able to work effectively to harness the value of diverse, global and cross-functional teams
Transportation industry domain expertise and /or consulting background highly desirable
Primary and secondary research experience
Ability to perform in a high pressure environment juggling and executing on multiple projects and priorities
Energetic, adaptable and willing to lead, champion and manage change
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