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Marketing Manager 1 - Customer Intelligence

  • GE Oil & Gas
  • Experienced
  • Posted 1/24/2017 4:12:25 PM
  • 2828320
  • Job Function: Marketing
  • Business Segment: Oil & Gas Commercial
Location(s): Belgium, United Kingdom; Berchem, London

About Us:
GE (NYSE: GE) is the world’s Digital Industrial Company, transforming industry with software-defined machines and solutions that are connected, responsive and predictive. GE is organized around a global exchange of knowledge, the "GE Store," through which each business shares and accesses the same technology, markets, structure and intellect. Each invention further fuels innovation and application across our industrial sectors. With people, services, technology and scale, GE delivers better outcomes for customers by speaking the language of industry.
GE Oil & Gas is a world
leader in advanced technologies and services with 43,000 employees in more than 100 countries supporting
customers across the industry—from extraction to transportation to end use. Our unrelenting commitment to
the environment, health and safety, quality and integrity defines us: it’s The Way We Work.
We develop smart solutions for our customers across the oil and gas value chain delivering the innovation,
customized service solutions, training programs and technology that helps them to maximize their efficiency,
productivity and equipment reliability.
We partner with our customers to develop their next generation workforce; help them to fully benefit from the
megatrends of natural gas, the growth of subsea and hard-to-reach reserves and the revolution in asset
health management. Follow GE Oil & Gas on Twitter @GE_OilandGas.
GE is committed to taking on the world’s toughest challenges. In order to fulfill that promise we rely on a culture of leadership, diversity and inclusiveness. We aim to employ the world’s brightest minds to help us create a limitless source of ideas and opportunities. We believe in hiring talented people of varied backgrounds, experiences and styles…people like you!

Role Summary:
The Marketing Campaign Manager focuses on driving effective global marketing campaigns at the regional level that lead to pipeline growth. The Marketing Campaign Manager will plan, create, and execute marketing campaigns for GE Oil & Gas, Digital Solutions. In this role, a strong knowledge of marketing automation will be necessary to coordinate campaign design and follow-up, along with expertise in campaign management and lead management.

Essential Responsibilities:
Responsible for reporting on the performance of the various programs such as email performance, pipeline contribution, conversion and sales impact. The role will also partner and collaborate with Marketing, Sales, Operations and IT resources.
In addition, you will:
• Create and execute strategic marketing campaigns that engage, educate and retain customers, drive demand, and support revenue and business goals
• Build and manage campaign calendar, deliverables and deadlines along the marketing value chain
• Plan, design, and execute email marketing, webinar and other campaigns using Marketo
• Ensure all leads are being tracked, scored and routed appropriately
• Coach the Inside Sales team that responds and qualifies each new lead via phone or email. Partner on script development and value prop validation
• Manage partner execution arm to import all leads from external programs and build weekly reports on the success of each program
• Use campaign data to drive sales engagement and business learning. Glean insights from plan and actual campaign data and drive improvement in execution process and tactic selection
• Establish self as system expert in marketing automation lead generation program design & execution providing best practice consultancy to Field Marketing & marketing automation colleagues on program, asset, nurture creation & execution
• Research and test application of best practice techniques to improve email deliverability, response rates & overall MA program effectiveness
• Review and approve all web forms to ensure field accuracy and correct data flow
• Investigate and implement new processes, technologies, services and/or vendor solutions that complement Marketo and enhance the capabilities and effectiveness of marketing organization.
• Define business success factors.
• Develop product positioning and messaging for the various buyer personas that differentiates GE’s product offering from that of the competition
• Continually analyze and measure performance of campaigns and modify structure to optimize results, maximize registrations and drive revenue generation
• Identify and detail appropriate marketing channels/tactics that drive sales and generate brand awareness
• Effectively communicate plans and metrics regularly to marketing, product management and sales leadership
• Ensure availability of the right tools for enterprise and commercial sales team teams, so they are equipped to follow up on leads generated as required
• Work with the appropriate team to ensure that marketing programs are accurately reflected on our website, and that all required lead acquisition components are fully in place

Provide subject matter expertise in the application of marketing automation practices to meet defined business goals

• Minimum of a Bachelor's degree in Marketing or Business - or equivalent knowledge or experience
• Experience in Marketing Operations, Direct Marketing, Database Marketing or a combination
Experience in using / administering a marketing automation platform, experience implementing, using and troubleshooting marketing automation technology and Sales CRM experience

Applications from job seekers who require sponsorship to work in the UK are welcome and will be considered alongside all other applications. However, non-EU/EEA candidates may not be appointed to a post if a suitably qualified, experienced and skilled EU/EEA candidate is available to take up the post, as the employing body is unlikely, in these circumstances, to satisfy the Resident Labour Market Test. For further information please visit the UK Border Agency website:

Desired Characteristics:
• Marketo Certified Expert
• Ability to create landing pages and email templates in Marketo and then implement them for specific programs
• Working knowledge of and reporting analytics
• Experience leveraging social media to promote events and programs
• Experience with programs such as content syndication, email purchases, and external webinars
• Excellent communication and presentation skills
• Ability to work and act independently and as part of a team
• High level of energy and enthusiasm with the ability to thrive in a rapidly changing environment
• Experience with planning, leading, and performing change management, communications, and training activities.
• Excellent written and verbal communication skills and ability to interface and influence at all levels in the organization
• Excellent interpersonal, presentation and facilitation skills with ability to communicate at all levels of the organization
• Demonstrated ability to excel in a global matrix organization
• Strong leadership skills and demonstrated experience leading teams to obtain results without direct report authority
• Analytic, creative and business focused problem solver
• Ability to learn and define business processes and operationalize via supporting technology
• Highly self-motivated contributor who works well as an individual and within a team environment
• Excellent organization skills; capacity to manage multiple priorities and tasks simultaneously
• Willing to travel up to 20% of the time

Locations: Belgium, United Kingdom; Berchem, London

GE offers a great work environment, professional development, challenging careers, and competitive compensation.  GE is an Equal Opportunity Employer.  Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
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