Location(s): United States, Switzerland; Connecticut; Windsor, Baden
About Us: GE is the world’s Digital Industrial Company, transforming industry with software-defined machines and solutions that are connected, responsive and predictive. Through our people, leadership development, services, technology and scale, GE delivers better outcomes for global customers by speaking the language of industry.
GE Power is a world leader in power generation with deep domain expertise that helps customers deliver electricity from a wide spectrum of fuel sources. We are transforming the electricity industry with the digital power plant, the world’s largest & most efficient gas turbine, full balance of plant solutions and our data-leveraging software. Our innovative technologies and digital offerings help make power and water more affordable, reliable, accessible and sustainable.
GE offers a great work environment, professional development, challenging careers, and competitive compensation. GE is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
Role Summary: The Marketing Analyst is accountable for data driven insights into our customers, markets, competitors and products to drive product line share gains and profitability. In this role you will support long-term product planning, customer segmentation, win loss analysis, competitor GTM strategies, customer value and marketing operations.
Essential Responsibilities: In addition, you will:
Identify and prioritize incremental growth opportunities through new products / services, new markets, or share growth of existing customers
Understand the product marketplace by knowing the customers and their pain points
Develop customer insights based on holistic interpretation of qualitative and quantitative market research and customer data
Identify and validate customer requirements (e.g., pain points, needs, benefits sought) to support new product introduction (NPI)
Own SAS metrics and segmentation strategy to measure share gain and identify growth opportunities
Develop customer value propositions for NPI and product positioning (e.g., Reason to Believe)
Analyze the competition, their portfolio and technical and commercial strengths and weaknesses
Work on win loss analysis to identify and translate best practices and opportunities for product and commercial improvements
Partner with Commercialization and Sales teams to drive adoption of key New Product Introduction campaigns
Develop marketing plans to drive customer engagement and pipeline growth
Evaluate, interpret and present quantitative data via mathematical and statistical modelling
Present findings and recommendations and provide strategic advice in what to do with the results
Identify, analyze, and interpret trends or patterns in complex data sets
Experience with Tableau, V look up and pivot tables
Support customer segmentation or buyer persona development based on buyer values or customer behaviors/needs (e.g., cluster analysis)
Capture emerging trends within customer segments and develop corresponding strategies
Work closely with Product Marketing Leaders and Central Marketing Leaders to prioritize business and information needs
Bachelor’s Degree in Engineering, Marketing or Statistics from an accredited university or college
Minimum of 3 years of experience in Strategic Marketing, Market Research, Product Marketing or Region Marketing, Customer Insights or Data Science function, Sales operations
Basic understanding of market research techniques and statistical analysis
Demonstrated skills in ability to interpret large amounts of data and manage multiple projects successfully
Comfortable finding and integrating third party data sources with business systems
Strong analytical skills, critical thinking skills and attention to detail
Strong oral and written communication skills
Strong interpersonal and leadership skills
Driven change agent with bias for action
Ability to work in highly matrix, cross-functional and cross-cultural teams
Current knowledge of the energy industry
Knowledge Gas and Steam Plants and their assets: Gas turbine, steam turbine, generator, boilers / HRSG and balance of plant
B2B Marketing experience
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Locations: United States, Switzerland; Connecticut; Windsor, Baden
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