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Global Marketing Communication Manager, Ultrasound IT (m/f)

  • GE Healthcare
  • Experienced
  • Posted 7/26/2017 5:21:00 PM
  • 2829108
  • Job Function: Marketing
  • Business Segment: Healthcare Clinical Care Solutions
Location(s): Germany; Munich


About Us:
GE Healthcare provides medical technologies and services for better patient care, to increase efficiency in the health care sector. In Germany the business unit of General Electric Company is present with around 1800 people at 11 locations. The German organization is managed centrally from our customer center in Munich. Apart from pure sales and marketing locations GE Healthcare also has production and development sites in the areas of Life Sciences, Medical Diagnostics, Diagnostic Cardiology, Healthcare IT solutions as well as C-arm X-Ray systems.
GE is committed to taking on the world’s toughest challenges. In order to fulfill that promise we rely on a culture of leadership, diversity and inclusiveness. We aim to employ the world's brightest minds to help us create a limitless source of ideas and opportunities. We believe in hiring talented people of varied backgrounds, experiences and styles... people like you.

Role Summary:
We are currently looking for a Marketing Communication Manager for our unit Ultrasound Software & IT, located in Munich.
In this role you mainly will be responsible for leading the global Marcom including content management for our software solutions for doctors, working closely with our regional Marketing & Sales organizations.

Essential Responsibilities:
  • Define and deliver global omnichannel marketing communications programs for different market segments based on product marketing strategies from the Product Managers
  • Collaborate with GE's Advertising and Promotion team as well as regional Marketing teams and agencies to develop and implement communication plans
  • Define and execute the global publishing & content management plan, including PR
  • Coordinate development of required global marketing assets and product training materials
  • Manage global digital marketing plan and execution in collaboration with our central Web team and regional stakeholders
  • Monitor and provide analysis of Web metrics
  • Define and execute global co-marketing programs with all Ultrasound entities and Ultrasound IT partners
  • Define and implement our Ultrasound IT Academy's Marketing communication strategy, ensure that it's integrated in the overall marketing plan and activities
  • Deliver programs which grow awareness and usage of our Ultrasound IT Academy


Qualifications/Requirements:
  • Bachelor's or Master's Degree in Marketing, Business Administration or related field
  • Proven track record in marketing, marketing communications or related field
  • proven track record in Marketing tools and campaign planning approaches
  • Deep marketing communication expertise in obtaining and leveraging market & customer insights, product commercialization and branding
  • Strong influencing skills to affect teams and shape growth vision and marketing strategy
  • Excellent oral and written communications skills in English and German
  • Innovation- develop new ideas through collaboration and execute on creative ideas
  • Pro-active work style


Desired Characteristics:
  • Desirable but not a must: Healthcare software or medical device market experience
  • Team-oriented ability to motivate and work well with diverse, global and cross-functional teams


Locations: Germany; Munich
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