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Manager, Content Marketing Strategy & Development

  • Current & GE Lighting
  • Experienced
  • Posted 1/23/2017 11:14:30 AM
  • 2829548
  • Job Function: Communications
  • Business Segment: Current & Lighting Current Powered by GE
Location(s): United States ; Massachusetts; Boston


About Us:

Current is a first-of-its-kind energy company designed to meet the unique needs of a wide range of Commercial & Industrial, municipal and utility customers. It brings together capabilities including LED lighting, Solar, Energy Storage, and electric vehicle charging stations, along with new financing and software solutions to offer integrated energy solutions aimed at delivering increased reliability, efficiency and profitability.

Join us and you’ll find yourself in a dynamic atmosphere working with the most talented people in the industry in an open, developmental environment with abundant opportunities to learn, grow and advance within the organization.
GE offers a great work environment, professional development, challenging careers, and competitive compensation. GE is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

Role Summary:
Current, powered by GE is looking for a Manager, Content Marketing Strategy & Development who is a high-level thinker with a penchant for details. The ideal candidate will be a standout idea generator and problem solver with excellent communication & organizational skills. This position will oversee content requirements and create content strategy deliverables. Your goal will be to help solve the customer’s problem by delivering content solutions at the right place at the right time.

Essential Responsibilities:

In addition you will :


  • Drive overall content strategy based on Current’s business objectives and customer needs
  • Ensure alignment with other content creators, within Current and other GE businesses
  • Perform content inventories and audits (qualitative analyses of all the content on a network of sites and social media accounts) and develop a gap analyses
  • Create and maintain editorial calendars, style guides, taxonomies, metadata frameworks and content migration plans
  • Filter and redirect requests for deliverables that don’t align with the strategy
  • Leverage analytical skillset to gather key business and user insight to build long-term vision for the content generated
  • Demonstrate an ability to work cross-functionally to ensure content strategy is aligned with key stakeholder objectives
  • Manage development of key assets and keep projects on track and within budget
  • Compellingly communicate a brand’s story and determine how content will be presented and published

    Qualifications/Requirements:

  • Bachelor's degree in marketing, communications or related field from an accredited university or college
  • Minimum of 7 years of experience in a marketing or communications role

    Desired Characteristics:

  • A firm understanding of user experience and strong search engine optimization (SEO) and search engine marketing (SEM) skills are preferred
  • Strong oral and written communication skills
  • Strong relationship building and leadership skills
  • Experience leading content initiatives from ideation through implementation
  • Strong project management skills
  • Ability to manage multiple projects simultaneously

    GE is the world's Digital Industrial Company, transforming industry with software-defined machines and solutions that are connected, responsive and predictive. Through our people, leadership development, services, technology and scale, GE delivers better outcomes for global customers by speaking the language of industry.

    Locations: United States ; Massachusetts; Boston

    GE offers a great work environment, professional development, challenging careers, and competitive compensation.  GE is an Equal Opportunity Employer.  Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

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